Performance marketing for D2C brands
Ads that grow sales at a ROAS and a margin you can live with. Run by a senior marketer, changed weekly.
Channels in this service
What we run under performance marketing
Take one or all of them. Each has its own page with formats, process and FAQs.
Meta ads
Facebook and Instagram ads built around contribution margin, with new creatives every week.
- Advantage+ sales campaigns
- Catalogue ads
- Reels and Stories
Google ads
Search, Shopping, Performance Max and YouTube, bid by product margin.
- Search
- Shopping
- Performance Max
Snapchat ads
Reach Gen Z and Tier 2 buyers with full-screen video, catalogue and AR ads.
- Single image and video ads
- Collection and Dynamic product ads
- Story ads
What it fixes
Good ROAS, thin profit
Platform ROAS ignores returns, RTO and discounts.
Creative fatigue
Ads die in two weeks and nobody has the next batch.
Budget moves too slowly
Losing ad sets spend for a month before anyone looks.
No creatives? 500 products? We can still scale.
We grow from your product feed: Meta catalogue ads, Google Shopping and Performance Max, marketplace sponsored products, and carousels built from your product images.
Creatives come later to lift results. You don't need them to start.
What we need from you
- Product titles
- Size, colour and material
- Several images per product
- Price and stock
- Margin per product
- Category
What each channel does in performance marketing
And the number we judge it on.
| Channel | What it does for you | Judged on |
|---|---|---|
| Meta | Finds new buyers who were not searching yet, through Reels, Stories and feed. | New-customer CAC and margin after returns |
| Google Search and Shopping | Catches people already searching for your category or product. | Margin by product, with brand search reported apart |
| Performance Max and YouTube | Extends reach across Google once search and shopping pay back. | Incremental sales, not only attributed ROAS |
| Snapchat | Reaches younger buyers with full-screen, sound-on video. | A capped test, kept only if it pays after returns |
Questions to ask any agency before you sign
Including us. Each one shows whether the team will grow your profit or just your dashboard.
- 1Do you report brand search separately?
Brand search always looks profitable because those people were already looking for you. Mixed in, it hides weak campaigns.
- 2What margin do you judge campaigns on?
If the answer is platform ROAS, returns, RTO and discounts are missing from every decision.
- 3How many accounts does my marketer run?
A marketer with 15 accounts checks yours once a week. Losing ad sets spend in between.
- 4Who owns the ad accounts and pixel?
They should be in your name from day one, so you never lose your data if you leave.
- 5What happens to budget in week one?
Good teams fix tracking and cut obvious losers before they raise spend.
Why performance marketing won't work alone
Ads can't fix a broken checkout, wrong tracking or a brand nobody buys twice.
Fixed alongside it
Tracking and measurement
Numbers checked against real orders, and lift studies that prove what ads add.
Fixed by tracking and measurementFixed alongside it
Website conversion
More orders from the traffic you already pay for.
Fixed by website conversionFixed alongside it
Retention marketing
Flows that bring buyers back and confirm COD before dispatch.
Fixed by retention marketingAgency vs in-house vs Mobile First, for performance marketing
| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| Budget decisions | At the monthly review, on platform ROAS | When someone gets time to check | Every week, on margin after returns and RTO |
| New creatives | A fresh batch when results drop | Whatever the founder can brief | Tested every week from our creator network |
| Tracking | Pixel installed at onboarding | Set up once by a freelancer | Server-side tracking, checked against your store's orders |
| Who runs it | A junior across 15 or more accounts | One person across every channel | A senior marketer with five accounts at most |
The first 90 days
Week 1
Audit, tracking fixed, break-even ROAS per product
Weeks 2 to 4
Campaigns and creatives live, losers cut weekly
Month 2
Scale every campaign above break-even
Month 3
Review against written targets, next-quarter plan
What you will see in every weekly report
You see ROAS and contribution margin side by side, every week.
Custom reports, built for how you make money
- Margin by product and size
- ROAS by city and dark store
- Repeat orders by cohort
- RTO by pin code and payment method
- Marketplace vs website profit
Weekly
Report and call
ROAS and margin by channel, what changed, what is next.
Monthly
Report and call
It compares results against your targets and sets next month's roadmap.
Quarterly
Projections and plan
Realistic numbers from your own data, checked against what actually happened.
A senior marketer on your account, with five accounts at most
- We hire senior marketers only. Nobody learns on your budget.
- Five ad accounts at most per marketer, fewer at larger scale.
- Your direct competitors are never on your marketer's desk.
- Specialists join for creative, marketplaces, tracking and retention.
At fifteen accounts a marketer checks your campaigns once a week. At five, they check every day and catch the losing ad set before it spends the month.
How we work5ad accounts, at most, on each senior marketer's desk
Who works on your account
- Senior marketerOwns your account, your targets and your weekly call.
- Creative strategistAngles, hooks and creator briefs.
- Marketplace specialistAmazon, Flipkart, Myntra, Blinkit and Zepto bids.
- Tracking analystPixel, Conversions API, GA4 and lift studies.
- Retention leadThey run your WhatsApp, email and SMS flows.
How we run your account
The same operating rhythm on every account, from the first week.
A senior marketer
Owns your account and your targets, with five ad accounts at most.
Weekly report and call
ROAS next to contribution margin, what changed and what happens next.
Live dashboard
Every channel in one view, so you never wait for the weekly call.
Monthly review
Results against the targets agreed in writing, and next month's plan.
Quarterly plan
Projections built from your own numbers, checked against what happened.
Slack or WhatsApp
Day-to-day questions answered by the person who runs your account.
Worked examples
Worked examples, built from patterns our team sees in each category. Client results are published only with each brand's written approval.
How it is priced
It can be sold on any of the four pricing models.
Free toolROAS profit calculatorIs my ROAS making money?IndustryFashion and apparelApparel RTO averages 25 to 40%; ethnic wear runs 30 to 45%.IndustryBeauty and personal careCOD returns run 18 to 22%, mostly 'not as described' and skin sensitivity.IndustryFootwearSize problems drive over 60% of footwear returns.
Questions about performance marketing
When do you start scaling?
We start scaling from day 14, on campaigns above break-even ROAS, in steps of 20 to 30% so performance holds.
How many creatives do we get each month?
We agree the number in your plan. Most brands test 8 to 20 new ads a month, and more when they use our creator network.
Do you use our ad account?
Yes. You own the ad account, and we work inside it with partner access.
What if CAC rises?
We see it in the same week, find what is driving it and change the campaigns. You hear about it on the weekly call, with the fix we have made.
Can you run only Google?
Yes. Any channel can be run on its own, and you can add others later.
Which channels are included?
Performance marketing covers Meta (Facebook and Instagram), Google and Snapchat ads. Marketplace and quick commerce ads are a separate service.
Is there a minimum ad spend?
No. We plan spend with you after the audit, based on your margins and your break-even ROAS.
How do you decide what to scale?
We scale campaigns whose true ROAS after returns is above your break-even ROAS, and cut or rebuild the rest.
Do you make the ads?
Yes. Our creative strategists and creator network make the ads, or we work with your in-house team's creative.
How is it reported?
You get a weekly report and call, a monthly report against targets and a live dashboard, all with ROAS next to contribution margin.
60 seconds
Are we a great fit?
Five questions, no email needed. You get an honest answer on screen.
Great fit
Your answers match the brands we help most.
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
A 30-minute call will show where your profit is leaking.
You keep the findings either way.
Book a callNot yet
A full team may be more than you need right now.
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Talk to us about performance marketing
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
- Free growth audit, yours to keep
- ROAS and profit read for every channel
- WhatsApp reply within one working day