Snacks, beverages and staples make their money on the second order. We plan the ads around quick commerce stock and repeat buying.
Typical RTO
About 16 to 17% of India's e-retail spend went through quick commerce in 2025 (Bain).
Industry insight: About 16 to 17% of India's e-retail spend went through quick commerce in 2025 (Bain).
This page was updated in October 2026 and reviewed by our senior marketing team. Sources: Industry reports on packaged food (2025); Base COD return rates by category (2026); quick commerce share Q1 2025 via Statista and S&P Global.
Commission and fees never reach the ROAS number.
A ₹349 first order rarely pays for the click.
Without reorders, every sale is bought twice.
A first order of snacks or drinks often loses money once shipping is paid. The food brands that grow are the ones people buy again, so we plan the ads around repeat buying and around whether the product is actually in stock on Blinkit and Zepto in the cities we target.
Ad
We bid to a first-order loss you can afford, set from your repeat rate and margin.
Fixed by performance marketingProduct page
We use bundles and a free-shipping threshold to lift order value above the break-even point.
Fixed by website conversionDelivery
We switch ads on only in cities and dark stores that have stock.
Fixed by marketplace and quick commerce adsRepeat
We send replenishment reminders on WhatsApp, timed to how long a pack lasts.
Fixed by retention marketing| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| Who runs your account | A senior at the pitch, a junior after it | One person, usually strongest on one or two channels | A senior marketer with five ad accounts at most |
| What you see each week | Platform ROAS, CTR and spend | Whatever the ad dashboards show | ROAS next to contribution margin, by channel |
| In food and beverage | Chase first-order ROAS | No one for reorder flows | Profit judged on reorders and bundles |
Plan stock, creative and budget for food and beverage around these months.
Raksha Bandhan in August and Diwali gifting in October to November drive the year. Summer lifts beverages from April to June.
Search and category ads put you where people buy food today.
Meta drives trial through sampling offers and creator recipes.
Amazon suits larger packs and subscription buyers.
Your website sells gift boxes, bundles and subscriptions at the best margin.
Hooks we brief to food and beverage creators. Every claim is checked before it runs, and every video is scored on margin.
Angle 1
"Blind test with five office colleagues. Here is who picked ours."
Angle 2
"No palm oil, no maida. Read the back of the pack with me."
Angle 3
"One jar, three breakfasts this week."
We check these in the free growth audit, and each one comes with the number we aim for.
It decides how much you can pay for a first order.
What we aim for25%+ reorder within 90 days
Ads in a city with no stock waste every rupee.
What we aim forIn stock in 90%+ of targeted dark stores
Small orders can lose money before ads.
What we aim forShipping under 12% of order value
Repeat orders rose from 14% to 26% with WhatsApp reorder flows.
Worked examples, built from patterns our team sees in each category. Client results are published only with each brand's written approval.
You get the answer here for free. The full breakdown comes after a short form.
Do customers pay back within 6 months?
Full breakdown
Three fixes for your numbers
See the full breakdownThe numbers behind your answer and three fixes, also sent to your WhatsApp.
Platform account managers are measured on spend on their platform. We are measured on your profit across all of them, after commission and product cost, and we plan Blinkit, Zepto, Instamart and Amazon together.
Yes, wherever the platform allows it. Budgets follow stock and demand city by city, and spend pauses where dark stores run out.
Yes. Health and nutrition claims are checked before ads run, and we flag anything a platform or regulator is likely to reject.
Often, yes, in the cities where it is strong. Quick commerce search ads put you where people buy food today. We check stock, platform margin and ad cost per city before spending.
We build gift packs and creative six weeks ahead, raise budgets only on products with stock, and keep a separate report for gifting so it does not hide the everyday business.
Blinkit and Zepto put you where people buy food today, Meta drives trial, Amazon suits larger packs and your website sells gift boxes and subscriptions.
We time WhatsApp reminders to how long a pack lasts and track repeat rate at 30, 60 and 90 days.
Often, once shipping is paid. We use bundles and a free-shipping threshold to lift order value above break-even.
We check repeat rate, quick commerce stock by city, and order value against shipping cost.
Yes. Creator recipes and taste tests are some of the angles that work best for food brands.
Five questions, no email needed. You get an honest answer on screen.
Great fit
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
You keep the findings either way.
Book a callNot yet
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
