Measure how many more people remember your brand after your ads.
Who it is for: Brands investing in video, creators or reach.
Brand recall studies
Each one used where it earns.
We ask ad recall, awareness and consideration questions to the exposed and control groups.
Run with Meta, Google or YouTube.
Lift points, extra people reached and cost per person.
Which creatives and audiences to keep.
Step by step, in the order we do it.
We agree what you want to learn: ad recall, awareness or consideration, and which campaign to measure.
We use Meta Brand Lift or Google and YouTube Brand Lift where your account is eligible. Both poll people who saw the ads and a group who did not.
If platform studies are not available, we run a short panel survey before and after the campaign.
We compare branded search, direct traffic and sales before and after, so the result connects to the business.
The read-out says whether brand spend is earning its keep and what to change.
Checked in October 2026, with the source for each.
Meta and Google both run Brand Lift studies that poll exposed and unexposed groups on ad recall and awareness.
Source: Meta and Google help centres
Branded search and direct traffic in Search Console and GA4 show whether awareness turns into visits.
Source: Our method
Run by a senior marketer with five accounts at most.
Awareness work shows up later.
Without one, there is no lift to measure.
Recall needs tracking over time.
You see ROAS and contribution margin side by side, every week.
Weekly
ROAS and margin by channel, what changed, what is next.
Monthly
It compares results against your targets and sets next month's roadmap.
Quarterly
Realistic numbers from your own data, checked against what actually happened.
How brand recall studies usually starts, from the free audit to the first quarterly plan.
Week 1
Weeks 2 to 4
Month 2
Month 3
The same operating rhythm on every account, from the first week.
Owns your account and your targets, with five ad accounts at most.
ROAS next to contribution margin, what changed and what happens next.
Every channel in one view, so you never wait for the weekly call.
Results against the targets agreed in writing, and next month's plan.
Projections built from your own numbers, checked against what happened.
Day-to-day questions answered by the person who runs your account.
| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| Setup | Pixel installed and left | Whoever built the store | Pixel, Conversions API and GA4, built and tested |
| Checked against | The ad dashboard | Nothing | Your store's actual orders |
| Marketplace sales | Not tracked | A monthly spreadsheet | In one view with your website |
| Proving ads work | Attributed ROAS | Gut feel | Conversion lift and brand recall studies |
Two groups, one that saw your ads and one that did not, are asked the same questions, such as whether they remember your brand. The difference is the lift your ads created.
Before scaling video or creator spend, or when sales are flat but you believe awareness is growing.
Brand lift measures memory and perception. Conversion lift measures purchases. Many brands run both.
Look at lift points, the number of extra people who remember you, and the cost per extra person. Our free brand awareness calculator shows the same maths, so you can compare studies and creatives on cost per extra person.
Meta and Google both run brand lift studies that set up the groups and the survey for you.
People are asked about ad recall, awareness and consideration, in both the group that saw your ads and the group that did not.
Most run for at least two weeks, depending on reach and spend.
Sometimes. We test it with a recall study, watch branded search and direct sales, and keep it only if it pays.
Yes. Our free brand awareness calculator shows how lift and cost per extra person are worked out.
Showing the brand in the first three seconds and keeping to one clear message usually lifts recall most.
Five questions, no email needed. You get an honest answer on screen.
Great fit
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
You keep the findings either way.
Book a callNot yet
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
