ManagedGrowth team for D2C and e-commerce brands

Your revenue is up.
Your profit is not.

We're a performance marketing agency for Indian D2C and e-commerce brands. A senior marketer with five accounts at most runs your ads, marketplaces and quick commerce, and every report shows ROAS next to profit.

Our free growth audit is usually worth ₹10,000 to ₹20,000. A senior marketer reads your accounts within 48 hours, and the audit is yours to keep.

adsmanager.facebook.com/campaigns
Meta Ads Manager with Purchase ROAS and contribution margin columns, example account12

1We paused this campaign. Its ROAS was 4.61, but almost nothing was left after returns.

2We cut this one. At a 1.12 ROAS it was losing ₹41,200, so its budget moved to campaigns earning 18 to 28%.

Example account: Meta Ads Manager with a contribution margin column added.

The channels we run for D2C brands, every day

Meta
Google
YouTube
Snapchat
Amazon
Flipkart
Myntra
Blinkit
Zepto
Swiggy Instamart
Shopify
WhatsApp

Growth is getting expensive. Most of it never shows up in the dashboard.

ROAS says 4.0. The bank says ₹41,200 lost.

Dashboards count an order when it is placed. Returns, RTO and discounts arrive weeks later.

CAC rises every year. Repeat orders stay flat.

Meta and Google cost more every quarter, so every sale you do not win back has to be bought again.

One senior hire costs ₹18 to 28 lakh a year.

That buys one media buyer, usually strong on one or two channels, and hiring takes two to three months.

Your ROAS says 3.5. Is it making money?

Put in your numbers. You get a yes or no on the spot, and the full breakdown after a short form.

Your numbers

We have filled in typical numbers. Change any of them to yours.

Formulas, definitions and related tools

Is my ROAS making money?

YES

Full breakdown

Three fixes for your numbers

  • Cut ad sets below break-even ROAS this week
  • Move COD-heavy pin codes to prepaid offers
  • Report ROAS after returns, not before

See the full breakdownThe numbers behind your answer and three fixes, also sent to your WhatsApp.

One team for every channel you sell on

Pick one service or run them all. Each one is reported on ROAS and contribution margin.

Service 01 of 07

Performance marketing

Scaled on margin after returns, changed every week.

  • Account rebuilt around margin
  • Weekly creative tests
  • Advantage+ and catalogue ads
  • Search, Shopping, Performance Max
Meta Ads Manager with ROAS and contribution margin, example account

Best forBrands spending ₹1L+ a month on Meta or Google who can't see profit

All services

Agency vs in-house team vs Mobile First

Six things brands compare before they sign. Ranges are typical for Indian D2C brands in 2026.

Agency vs in-house team vs Mobile First
Typical agencyIn-house teamYour growth teamMobile First
Monthly cost₹1.5 to 4 lakh retainer, or 10 to 20% of ad spend₹18 to 28 lakh a year for one senior marketer, before tools
One fixed fee for a senior marketer plus specialists
Time to get going4 to 8 weeks to ramp on a new account2 to 3 months to hire, then the same ramp
Audit in 48 hours, campaigns live in week one
Who runs your accountA senior at the pitch, a junior after itOne person, usually strongest on one or two channels
A senior marketer with five ad accounts at most
Channels coveredUsually Meta and GoogleOne or two, done well
Meta, Google, Snapchat, Amazon, Flipkart, Myntra, Blinkit, Zepto, CRO and retention
What you see each weekPlatform ROAS, CTR and spendWhatever the ad dashboards show
ROAS next to contribution margin, by channel
If results slipYou find out at the monthly reviewA hard conversation, then a rehire
Targets in writing; miss them and we keep working at no extra fee until we hit them

In-house cost and ramp: upGrowth, In-house performance marketer vs agency (2026). Agency fees: GoUniCrew and upGrowth agency pricing guides (2026).

A senior growth team for less than one senior hire

Hiring in-house gets you one person, usually strong on one or two channels. With us, a senior marketer starts in week one, with specialists for creative, marketplaces, tracking and retention behind them.

Hiring one senior marketer

₹18 to 28 lakha year, before tools
2 to 3 monthsto hire, then weeks to ramp

Mobile First

One monthly feefor the whole team
Week onewhen your marketer starts

You learn the numbers as we go

  • Each weekly report explains why every number moved
  • A 30-minute session on your own account every month
  • A plain-English glossary of every metric we report
How we work

Every report shows ROAS and profit, side by side

ROAS tells you if an ad sells. Contribution margin tells you if it pays.

  • Margin after product cost, shipping, returns, RTO and discounts
  • Website, marketplaces and quick commerce in one view
  • What didn't work, written first
adsmanager.facebook.com/reporting
Meta Ads Manager report with Purchase ROAS and contribution margin, example account

Every panel you sell on, read the same way

Shopify, marketplaces, quick commerce and ad platforms each count sales differently. We read all of them and report one number: what is left after every cost.

admin.shopify.com/store/loomandlane/analytics
Shopify Analytics overview with gross sales, returns and conversion rate, example account

What we read here. Shopify shows gross sales, then takes off discounts and returns. We start from net sales and add back product cost, shipping and RTO to get contribution margin. Open full size

Example account. We never show a client's data without written permission.

Worked examples: what we find, and what we change

FAFashion and apparelWorked example
ROAS4.1
Margin+6pts

ROAS held at 4.1 while margin after returns went up 6 points.

Read the full example
FFootwearWorked example
ROAS3.8
Margin19%

Size guidance and prepaid offers took RTO from 27% to 16%.

FBFood and beverageWorked example
ROAS5.2
Margin18%

Repeat orders rose from 14% to 26% with WhatsApp reorder flows.

HKHome and kitchenWorked example
ROAS2.4
Margin-3%

Paid ads did not work here. Order value was too low for them. We said so in week 6 and moved them to marketplace-first.

Worked examples, built from patterns our team sees in each category. Client results are published only with each brand's written approval.

All results

From audit to scaling in 14 days

Here is performance marketing, day by day. Week one fixes the base, week two finds the winners.

  1. Day 1

    Audit

    Ad accounts and tracking checked. Break-even ROAS set for every product.

  2. Day 3

    Rebuild

    Conversions API fixed and the account rebuilt around margin.

  3. Day 5

    Launch

    New campaigns and creatives go live.

  4. Day 7

    First read

    Losing ad sets cut, budget moved to what makes money.

  5. Day 10

    Refresh

    The second creative batch goes into testing.

  6. Day 14

    Scale

    Budgets rise on every campaign above break-even ROAS.

    From here, scaling continues every week on contribution margin.

Hand over the ads. Take back your weeks.

How many hours a week do you spend on ads, agency calls, creatives and reports?

12 h a week
52hours a month back, about 6.5 working daysBook a call

Who we work best with

Read both lists before you book. It saves us both a call.

Good fit

We are built for you if

  • You sell online and do ₹5 lakh or more a month
  • You want growth that shows in profit
  • You can share read-only access and your margins
  • You want one team across ads, marketplaces and retention
  • You can approve changes within a day
Sounds like you? Take the 60-second fit check

Not a fit

We are not the right team if

  • You want a high ROAS screenshot at any cost
  • You can't share margin or return numbers
  • You want guaranteed revenue before we see your accounts
  • You haven't made your first sale yet
  • You need a one-week campaign
Not there yet? Start with the free tools

Four ways to pay. Most brands choose a fixed fee.

Fixed fee% of revenueFixed fee + % of ad spend% of contribution margin
See pricing

Questions brands ask

How much does a performance marketing agency cost in India?

It depends on channels and scale. Most brands choose a fixed monthly fee for the services they need; we also work on % of revenue, fixed fee plus % of ad spend, or % of contribution margin. You get a number after the free growth audit, because a fee quoted without seeing your accounts is a guess. Ad spend is paid to the platforms directly.

Who will run our ad accounts?

A senior marketer who runs at most five ad accounts at a time, fewer at larger scale, and never your direct competitor's. Specialists join for creative, marketplaces, tracking and retention. You get one person accountable for your targets and a weekly call with them.

How fast will we see results?

Campaigns go live in the first week and we start scaling winners from day 14, on campaigns above break-even ROAS. Profit targets and a timeline are agreed in writing before we start. Most brands our team has worked with broke even within 90 days.

Which industries do you work with?

We work with every D2C and e-commerce category in India. Each of these has its own page on the site, with the season, channels and numbers we check: fashion and apparel, footwear, jewellery, beauty, food and beverage, eyewear, health and wellness, home and kitchen, kids and baby, pet care, sports and fitness, sleep and electronics.

What size of brand do you work with?

Most brands we work with sell ₹5 lakh or more a month, because at that size a senior team usually pays for itself. There is no minimum ad spend, and we plan spend with you after the audit. The fit check on this page gives you a straight answer in about a minute.

Do you run Amazon, Flipkart, Myntra, Blinkit and Zepto ads?

Yes. We run Amazon Sponsored Products, Brands and Display, Flipkart PLA and PCA, Myntra PLA and event packages, Blinkit Product Booster and Zepto sponsored listings. They are judged on margin after commission and reported with your website in one view.

How will we know it is working?

You get a report and a call every week, a monthly report with next month's plan, and quarterly projections built from your own numbers. Every report puts ROAS and contribution margin side by side. If your business needs a different view, say margin by size or ROAS by city, we build that report too.

Who makes the ad videos?

Creators from our network make them. Our sourcing tech finds creators by audience, reach and past results for your goal, and you pick the mix: free and affiliate creators for volume, paid creators for quality, fully paid for aspirational brands, or a balance. Every post carries the ad disclosure ASCI requires.

Who owns the ad accounts and data?

You do. We work inside your accounts with partner access. If you leave, your ad accounts, pixels, tracking, dashboards and data stay with you, and creatives come with you within the usage rights agreed with each creator.

What if it doesn't work?

We agree profit targets in writing before we start. If we miss them, we keep working at no extra fee until we hit them, as long as the agreed ad budget, stock and site changes stay in place. That covers our fee, not your ad spend. Contracts run for 12 months with one month's notice, and we tell you early if a channel isn't going to work for your brand.

60 seconds

Are we a great fit?

Five questions, no email needed. You get an honest answer on screen.

Book a 30-minute growth call

Tell us about your brand. We read your accounts before the call, so it is about your numbers.

  • Free growth audit, yours to keep
  • ROAS and profit read for every channel
  • WhatsApp reply within one working day

Next: five quick questions, then pick a 30-minute slot.

Before you go: are any of your campaigns losing money?

Our free growth audit shows which campaigns lose money after returns and discounts. A senior marketer reads your accounts within 48 hours, and the audit is yours to keep.