Sponsored ads judged on profit after commission, fees and returns, with bids changed daily.
What a 3 to 5x quick commerce ROAS often becomes after commission and product cost.
That is why we bid on profit, not on the console's number.
Source: agency benchmarks for Blinkit, Zepto and Instamart, April 2026.
Channels in this service
Take one or all of them. Each has its own page with formats, process and FAQs.
Sponsored Products, Sponsored Brands, Sponsored Display and DSP, bid by ASIN margin.
Product Listing Ads, Product Contextual Ads and display, run on margin after commission.
We run Product Listing Ads, contextual ads, banners and event packages for EORS and the Big Fashion Festival.
Product Booster, banners and category takeovers, planned by city and judged after commission.
Sponsored listings, search ads, banners and video, judged after commission.
Commission, fees and returns are left out of the number.
Five platforms, each needing daily changes.
Marketplace and website results never meet.
We grow from your product feed: Meta catalogue ads, Google Shopping and Performance Max, marketplace sponsored products, and carousels built from your product images.
Creatives come later to lift results. You don't need them to start.
What we need from you
Each marketplace counts sales its own way. Here is what we read on each, and what we correct for.
What we read here. Ordered product sales count orders before returns and fees. We net off referral fees, shipping and returns before calling a product profitable. Open full size
What we read here. ACOS and ROAS here use ad-attributed sales only. We read them next to TACoS and margin after fees, so ads are judged on the whole business. Open full size
What we read here. GMV is before returns and commission. We track return rate by listing, because a best-seller with 24% returns can lose money. Open full size
What we read here. ROI here is revenue divided by ad spend. We set bids from each product's margin after commission, so a 3x ROI only scales where it still earns. Open full size
What we read here. Fashion returns on Myntra often run above 20%. We compare GMV with net sales by style before raising ad spend on any of them. Open full size
What we read here. We check size availability before a style is advertised, and judge every campaign on margin after commission and returns. Open full size
What we read here. We read ROAS city by city, and switch ads on only where the product is in stock in the dark stores. Open full size
What we read here. Sponsored listings in search and categories. We read them after commission and product cost. Open full size
Example account. We never show a client's data without written permission.
And the number we judge it on.
| Channel | What it does for you | Judged on |
|---|---|---|
| Amazon | Captures high-intent search across almost every category. | TACoS and margin after referral fees and returns |
| Flipkart | Wins price-led buyers and sale events like Big Billion Days. | Margin after commission, by listing |
| Myntra | Sells fashion and beauty to buyers who browse by style. | Margin after returns, by style and size |
| Blinkit and Zepto | Wins the urgent, repeat purchase within minutes, city by city. | Margin after commission, by product and city |
Including us. Each one shows whether the team will grow your profit or just your dashboard.
Marketplace and quick commerce panels report revenue before fees and returns, so a good-looking ROAS can lose money.
Ads on out-of-stock products waste budget. Someone needs to check stock every day.
TACoS shows whether ads grow total sales or only buy sales you would have made anyway.
Rank has to be built in the weeks before Prime Day, Big Billion Days or EORS, not on the day.
Without one view, money moves to whichever panel shows the highest number.
Ads can't fix out-of-stocks, weak listings or a price war.
Fixed alongside it
Unit economics and channel plans, written with numbers.
Fixed by E-commerce and D2C consultingFixed alongside it
Scaled on margin after returns, changed every week.
Fixed by performance marketingFixed alongside it
Numbers checked against real orders, and lift studies that prove what ads add.
Fixed by tracking and measurement| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| Bids based on | The ROAS shown in each console | Gut feel across five dashboards | Each product's margin after commission, fees and returns |
| Bid changes | Weekly, or at review | When there is time | Daily on Amazon, Flipkart and quick commerce |
| Out-of-stock products | Ads keep spending | Noticed when sales drop | Paused by product and city as stock runs out |
| Reporting | One report per platform | A spreadsheet stitched together monthly | One profit report across marketplaces, quick commerce and your website |
Week 1
Weeks 2 to 4
Month 2
Month 3
You see ROAS and contribution margin side by side, every week.
Weekly
ROAS and margin by channel, what changed, what is next.
Monthly
It compares results against your targets and sets next month's roadmap.
Quarterly
Realistic numbers from your own data, checked against what actually happened.
At fifteen accounts a marketer checks your campaigns once a week. At five, they check every day and catch the losing ad set before it spends the month.
How we workWho works on your account
The same operating rhythm on every account, from the first week.
Owns your account and your targets, with five ad accounts at most.
ROAS next to contribution margin, what changed and what happens next.
Every channel in one view, so you never wait for the weekly call.
Results against the targets agreed in writing, and next month's plan.
Projections built from your own numbers, checked against what happened.
Day-to-day questions answered by the person who runs your account.
Paid ads did not work here. Order value was too low for them. We said so in week 6 and moved them to marketplace-first.
Worked examples, built from patterns our team sees in each category. Client results are published only with each brand's written approval.
It can be sold on any of the four pricing models.
Yes. We fix the titles, images and keywords that hold ads back, because ads on a weak listing waste money. Full catalogue management can be added to your plan.
We run ads on Blinkit, Zepto and Instamart.
A platform account manager looks after your results on one platform. We look at your profit across all of them, including your website, so budget goes where each product earns most.
Yes. You can start with Amazon alone and add other marketplaces or quick commerce later.
Yes. We share our plan with your platform account manager and use their insights, while the decisions stay with you.
We run ads on Amazon, Flipkart and Myntra, and on Blinkit, Zepto and Instamart for quick commerce.
On margin after commission, fees and returns, not on the ROAS the platform shows.
Yes. We report marketplace, quick commerce and website sales in one view, so you can see where each product earns most.
Yes. We plan stock, bids and budgets for each platform's sale events weeks ahead.
No. We set budgets per platform after the audit, from each product's margin.
Five questions, no email needed. You get an honest answer on screen.
Great fit
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
You keep the findings either way.
Book a callNot yet
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
