Myntra ads for fashion and lifestyle brands
We run Product Listing Ads, contextual ads, banners and event packages for EORS and the Big Fashion Festival.
Who it is for: Fashion, footwear, beauty and accessories brands selling on Myntra.
Myntra ads: the formats we run
Each one used where it earns.
Product Listing Ads (PLA)
Self-serve cost-per-click ads in search, product pages and home feeds. You choose Style IDs, bids and budgets. Minimum bid ₹1.
Product Contextual Ads (PCA)
These are premium slots on product and category pages, managed by Myntra's ads team.
Banners and display
Homepage, category and sale-event placements, sold as packages.
Brand store and event packages
These are visibility bundles for the End of Reason Sale (EORS) and the Big Fashion Festival.
How we set up Myntra ads
Step by step, in the order we do it.
- 1Catalogue and size charts
We check images, size charts and fit notes first. Size problems cause most fashion returns, and ads cannot fix them.
- 2PLA on styles with full sizes
Product Listing Ads run on styles with good sell-through and sizes in stock. We pause ads on styles with broken size runs.
- 3Bids by style margin
Bids are set by the margin on each style after Myntra commission and returns, not by sales alone.
- 4Brand placements for launches
Display and brand placements are used for new collections and for End of Reason Sale, when reach matters most.
- 5Return rate next to spend
We report return rate by style next to ad spend, so styles that sell and come back stop getting budget.
What you get each month
- Bids and budgets moved to the styles that keep their sales
- A style-level report with ROAS, return rate and margin
- Size and content fixes flagged to your team
- A sale plan ahead of End of Reason Sale and festive sales
What we need from you
- Access to the Myntra Partner Portal and the ads panel
- Cost and commission by style
- Return reports by style and size
- Stock and launch plans
Facts we plan Myntra ads around
Checked in October 2026, with the source for each.
Growth Enablement Charge
New sellers pay a one-time ₹15,000 or ₹25,000 charge from payouts, reported to come back as ₹30,000 or ₹50,000 of PLA credits valid for six months.
Source: Myntra seller guides, 2025
Fashion returns
Fashion and apparel orders on cash on delivery return at 25 to 40% in India.
Source: Base, RTO rates by category, 2026
What we do every week
Run by a senior marketer with five accounts at most.
- Style IDs grouped by margin and sell-through
- Bids raised on sizes in stock, cut on broken sizes
- Event plans for EORS and Big Fashion Festival
- Growth Enablement credits used well for new sellers
- Myntra and website compared on profit
Where brands lose money with Myntra ads
Advertising broken sizes
Ads on a style with only XS and XXL left waste clicks and raise returns.
Ignoring returns
Fashion returns on Myntra eat margin. ROAS before returns is misleading.
Event-only spend
Styles with no rank before EORS struggle to convert during it.
What you will see in every weekly report
You see ROAS and contribution margin side by side, every week.
In every weekly report
- ROAS
- Cost per order
- Contribution margin after commission and returns
- Sell-through by Style ID
- What changed, what is next, and what didn't work
Custom reports, built for how you make money
- Margin by product and size
- ROAS by city and dark store
- Repeat orders by cohort
- RTO by pin code and payment method
- Marketplace vs website profit
Weekly
Report and call
ROAS and margin by channel, what changed, what is next.
Monthly
Report and call
It compares results against your targets and sets next month's roadmap.
Quarterly
Projections and plan
Realistic numbers from your own data, checked against what actually happened.
The first 90 days
How Myntra ads usually starts, from the free audit to the first quarterly plan.
Week 1
SKU margins mapped, wasted spend found
Weeks 2 to 4
Bids reset by margin, stock-aware pausing
Month 2
Scale winning SKUs and cities
Month 3
One profit report with the website, next-quarter plan
How we run your account
The same operating rhythm on every account, from the first week.
A senior marketer
Owns your account and your targets, with five ad accounts at most.
Weekly report and call
ROAS next to contribution margin, what changed and what happens next.
Live dashboard
Every channel in one view, so you never wait for the weekly call.
Monthly review
Results against the targets agreed in writing, and next month's plan.
Quarterly plan
Projections built from your own numbers, checked against what happened.
Slack or WhatsApp
Day-to-day questions answered by the person who runs your account.
Agency vs in-house vs Mobile First, for Myntra ads
| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| Bids based on | The ROAS shown in the Myntra console | Gut feel | Each product's margin after commission, fees and returns |
| Bid changes | Weekly, or at review | When there is time | Daily on Myntra |
| Out-of-stock products | Ads keep spending | Noticed when sales drop | Paused as stock runs out |
| Reporting | One Myntra report | A spreadsheet stitched together monthly | One profit report with Myntra, your website and other channels |
Industries where we run Myntra ads
Each industry page covers the season, channels and checks for that category.
Also under marketplace and quick commerce ads
Amazon adsSponsored Products, Sponsored Brands, Sponsored Display and DSP, bid by ASIN margin.Flipkart adsProduct Listing Ads, Product Contextual Ads and display, run on margin after commission.Blinkit adsProduct Booster, banners and category takeovers, planned by city and judged after commission.Zepto adsSponsored listings, search ads, banners and video, judged after commission.Marketplace and quick commerce ads overviewAmazon, Flipkart, Myntra, Blinkit and Zepto ads, bid by each product's margin.
Myntra ads: questions brands ask
How do Myntra ads work?
Myntra's main self-serve format is Product Listing Ads. You choose which Style IDs to promote, set bids and budgets in the Myntra Ads portal, and ads appear in search, product pages and home feeds. Contextual ads and banners are sold through Myntra's team.
What is Myntra's Growth Enablement Charge?
It is a one-time charge for new sellers, reported at ₹15,000 or ₹25,000, taken from payouts. Seller guides report it comes back as PLA credits worth ₹30,000 or ₹50,000, valid for six months. In practice it works as a starting ad budget. We plan those credits so they go to styles that can sell.
How do you plan for EORS?
We build rank on hero styles in the weeks before, check size availability, agree event packages with Myntra where they make sense, and set bids by day during the sale. Spend moves away from styles with broken sizes.
Is Myntra better than our own website?
It depends on margin after commission and returns versus your website's cost of acquiring a customer. We put both in one report so you can decide where each style should sell.
Who should advertise on Myntra?
Fashion, footwear, beauty and lifestyle brands that sell on Myntra and want more of its category search and sale traffic.
How do you set Myntra bids?
From each style's margin after commission and returns, so ads stop on styles that lose money.
Do you check sizes before advertising?
Yes. Ads on a style with only XS and XXL left waste clicks and raise returns, so we check size availability first.
Can Myntra and our website work together?
Yes. We compare both in one report, so each style sells where it earns most.
What is the minimum bid on Myntra?
PLA is self-serve, so you can start with a small budget and grow what works. Myntra's team confirms current minimums when you set up.
How is Myntra reported?
On margin after commission and returns, in the same weekly report as your other channels.
60 seconds
Are we a great fit?
Five questions, no email needed. You get an honest answer on screen.
Great fit
Your answers match the brands we help most.
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
A 30-minute call will show where your profit is leaking.
You keep the findings either way.
Book a callNot yet
A full team may be more than you need right now.
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Talk to us about Myntra ads
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
- Free growth audit, yours to keep
- ROAS and profit read for every channel
- WhatsApp reply within one working day