Creatives and creators for D2C brands

A steady supply of ads that sell, made by creators matched to your goal and scored on margin.

your.brandSponsored
Example creator ad

Wedding edit. Hand-embroidered lehengas, delivered in 5 days.

ROAS 4.1Margin 21%Example
your.brandSponsored
Example creator ad

Prints that do the talking. Every shirt under ₹1,499.

ROAS 4.6Margin 24%Example
your.brandSponsored
Example creator ad

Everyday sneakers. Free size exchange.

ROAS 4.0Margin 19%Example

Channels in this service

MetaYouTubeSnapchat

What it fixes

Four videos a month

Not enough to beat fatigue.

Creators are hard to find

They are also harder to manage at volume.

Nobody knows which video made money

Views get reported, margin doesn't.

Creators matched to your goal, not to a rate card

Our sourcing tech finds and shortlists creators by audience, reach and past results. You choose the mix.

Volume

Free, barter and affiliate creators

You get many videos of uneven quality. This mix is good for testing lots of angles fast.

Quality

Paid creators

Fewer, more polished videos for ads that run for weeks.

Aspirational

Fully paid, premium creators

The highest polish and reach, for premium brands.

Balanced

Paid hero creators plus a volume tier

Polish where it counts and volume for testing. Where most brands start.

Every creator post carries ad disclosure under ASCI's influencer guidelines, including free, barter and affiliate posts.

Every video scored on ROAS and margin

your.brandSponsored
Example creator ad

Wedding edit. Hand-embroidered lehengas, delivered in 5 days.

ROAS 4.1Margin 21%Example
your.brandSponsored
Example creator ad

The white edit is back. 120 pieces, no restock.

ROAS 3.4Margin 12%Example
your.brandSponsored
Example creator ad

Winter layers for men. Free exchange in 7 days.

ROAS 3.7Margin 16%Example
your.brandSponsored
Example creator ad

Prints that do the talking. Every shirt under ₹1,499.

ROAS 4.6Margin 24%Example
your.brandSponsored
Example creator ad

Everyday sneakers. Free size exchange.

ROAS 4.0Margin 19%Example
your.brandSponsored
Example creator ad

Handloom from Jaipur, delivered in 3 days.

ROAS 3.9Margin 18%Example

Example ads, each scored on ROAS and margin.

What each channel does in creatives and creators

And the number we judge it on.

ChannelWhat it does for youJudged on
Creative strategyTurns reviews, comments and competitor ads into angles worth testing.Cost per purchase and margin per concept
Creator videosGives you enough real, varied videos to keep ads from tiring.ROAS and margin per creator and per video
Affiliates and ambassadorsPays creators and customers only when a sale is delivered.Margin after commission and returns

Questions to ask any agency before you sign

Including us. Each one shows whether the team will grow your profit or just your dashboard.

  1. 1
    How do you judge a video?

    Views and likes do not pay bills. Ask for cost per purchase and margin per video.

  2. 2
    Who owns the usage rights?

    Rights should be written into every creator agreement before anyone shoots.

  3. 3
    How is ad disclosure handled?

    ASCI requires a clear label on paid, barter and affiliate posts. Missing labels put your brand at risk.

  4. 4
    How many new ads do we test each month?

    Ads tire. Without a steady flow of new concepts, results fall and CAC rises.

  5. 5
    Are creator fees marked up?

    With us, creator fees are passed on at cost and approved by you first.

Agency vs in-house vs Mobile First, for creatives and creators

Agency vs in-house vs Mobile First, for creatives and creators
Typical agencyIn-house teamYour growth teamMobile First
VolumeA handful of polished ads a monthLimited by one designer's time
As many creator videos as your mix and budget allow
Finding creatorsAgency roster, whoever is freeDMs and spreadsheets
Sourcing tech matched to audience, reach and past results
Judging a videoViews and engagementGut feel
ROAS and margin on every video
Usage rights and disclosureOften unclearOften missed
Written into every brief, with ASCI disclosure

The first 90 days

  1. Week 1

    Angles and creator mix agreed

  2. Weeks 2 to 4

    First batch live and scored

  3. Month 2

    Double down on winning angles

  4. Month 3

    Affiliate programme running, next-quarter plan

What you will see in every weekly report

You see ROAS and contribution margin side by side, every week.

In every weekly report

  • Hook rate
  • ROAS and margin per creative
  • Videos delivered vs plan
  • What changed, what is next, and what didn't work

Custom reports, built for how you make money

  • Margin by product and size
  • ROAS by city and dark store
  • Repeat orders by cohort
  • RTO by pin code and payment method
  • Marketplace vs website profit

Weekly

Report and call

ROAS and margin by channel, what changed, what is next.

Monthly

Report and call

It compares results against your targets and sets next month's roadmap.

Quarterly

Projections and plan

Realistic numbers from your own data, checked against what actually happened.

A senior marketer on your account, with five accounts at most

  • We hire senior marketers only. Nobody learns on your budget.
  • Five ad accounts at most per marketer, fewer at larger scale.
  • Your direct competitors are never on your marketer's desk.
  • Specialists join for creative, marketplaces, tracking and retention.

At fifteen accounts a marketer checks your campaigns once a week. At five, they check every day and catch the losing ad set before it spends the month.

How we work
5ad accounts, at most, on each senior marketer's desk

Who works on your account

  • Senior marketerOwns your account, your targets and your weekly call.
  • Creative strategistAngles, hooks and creator briefs.
  • Marketplace specialistAmazon, Flipkart, Myntra, Blinkit and Zepto bids.
  • Tracking analystPixel, Conversions API, GA4 and lift studies.
  • Retention leadThey run your WhatsApp, email and SMS flows.

How we run your account

The same operating rhythm on every account, from the first week.

A senior marketer

Owns your account and your targets, with five ad accounts at most.

Weekly report and call

ROAS next to contribution margin, what changed and what happens next.

Live dashboard

Every channel in one view, so you never wait for the weekly call.

Monthly review

Results against the targets agreed in writing, and next month's plan.

Quarterly plan

Projections built from your own numbers, checked against what happened.

Slack or WhatsApp

Day-to-day questions answered by the person who runs your account.

Worked examples

FAFashion and apparelWorked example
ROAS4.1
Margin+6pts

ROAS held at 4.1 while margin after returns went up 6 points.

Read the full example
FFootwearWorked example
ROAS3.8
Margin19%

Size guidance and prepaid offers took RTO from 27% to 16%.

Worked examples, built from patterns our team sees in each category. Client results are published only with each brand's written approval.

Questions about creatives and creators

How do you find creators?

Our sourcing tools find and shortlist creators by audience, reach and past results for your goal. A strategist then checks every shortlist before anyone is briefed. We use AI only to find and match creators, never to make the videos.

Free or paid creators?

Free, barter and affiliate creators give you volume for testing, while paid creators give you polish and reliability. Most brands start with a balance of the two.

Do we approve every video?

Yes. Every video comes to you for approval before it runs as an ad.

Who owns the videos?

You get the usage rights agreed with each creator, written into the brief, so the videos can run as ads for the agreed period. We track expiry dates so nothing runs after its rights end.

How many videos do we get a month?

It depends on your mix and budget. A brand testing with free and affiliate creators might get 50 or more, while a brand using only paid creators might get 10 to 20. We agree the number in your plan.

Do you use AI to make videos?

No. We use AI only to find and match creators. Every video is made by a real creator.

Which languages do creators work in?

Our creators make videos in English, Hindi and regional languages.

Do creator posts carry an ad label?

Yes. Every paid, barter or affiliate post carries the disclosure ASCI requires.

How do you decide which video won?

We score every video on ROAS and contribution margin, not on views or likes.

Do you run affiliate programmes?

Yes. We set up and run affiliate and brand ambassador programmes, with commission set from your margin.

60 seconds

Are we a great fit?

Five questions, no email needed. You get an honest answer on screen.

Talk to us about creatives and creators

Tell us about your brand. We read your accounts before the call, so it is about your numbers.

  • Free growth audit, yours to keep
  • ROAS and profit read for every channel
  • WhatsApp reply within one working day

Next: five quick questions, then pick a 30-minute slot.

Before you go: are any of your campaigns losing money?

Our free growth audit shows which campaigns lose money after returns and discounts. A senior marketer reads your accounts within 48 hours, and the audit is yours to keep.