D2C marketing blog: notes from the accounts we run
We write about ROAS, profit, marketplaces, quick commerce and retention, and every post shows the numbers.
Coming up in the newsletter
- Quick commerce ROAS after commission: the number to watch
- True ROAS vs break-even ROAS, in one table
- What a conversion lift test told a footwear brand
- RTO is a marketing cost. Budget for it
- Why pet brands make money on the sixth order
- Free vs paid creators: which mix for which brand
- Myntra ads and your website in one profit view
One teardown a week, in your inbox
Questions about the blog
What does the blog cover?
It covers ROAS, profit, marketplaces, quick commerce, measurement, retention and creatives for D2C brands in India.
Who writes the posts?
Our senior marketers write them from accounts they have worked on.
Are the numbers in posts real?
Posts use real, anonymised account numbers or clearly marked worked examples. We never publish a brand's data without permission.
How often do you publish?
New posts go up as teardowns are finished, and the newsletter sends one teardown a week.
Can I use the calculators mentioned in posts?
Yes. Every calculator is free on our tools page.
Can I suggest a topic?
Yes. Send it on WhatsApp or by email.
Do you write about specific platforms?
Yes. Posts cover Meta, Google, Amazon, Flipkart, Myntra, Blinkit and Zepto.
Can I share a post?
Yes, you can. Please link back to the original post.
How do I get new posts?
Subscribe to the newsletter to get one teardown a week.
Can you look at our numbers?
Yes. The free growth audit is the fastest way: a senior marketer reads your accounts within 48 hours.
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