Angles, hooks and briefs every month, scored on ROAS and margin.
Who it is for: Brands whose ads fatigue fast or all look the same.
Creative strategy
Each one used where it earns.
We find what your buyers care about from reviews, comments and competitors' ads.
We write opening lines and structures for each angle.
Briefs for creators and your team, with what to test and why.
Every ad judged on ROAS and margin, not views.
Step by step, in the order we do it.
We read your reviews, comments and support tickets, study competitor ads in the Meta Ad Library, and break down your own best ads.
Each concept is written as a brief with one buyer, one problem and one claim you can prove. Vague briefs make vague ads.
Static, video, UGC-style and catalogue ads are sized for each placement, from Reels and Stories to marketplace banners.
Every claim is checked against the ASCI code and against proof you hold. Unproven claims are rewritten or dropped.
New concepts get a fixed share of budget each week. We judge them on cost per purchase and margin.
We record which hooks, formats and creators win, so each new brief starts from evidence.
Checked in October 2026, with the source for each.
ASCI flagged more than 500 beauty and personal care brands for ad breaches, from exaggerated claims to undisclosed influencer posts.
Source: Storyboard18, 2026
Of 1,609 influencer ads ASCI processed in a year, 97.3% needed changes.
Source: ASCI annual report
Run by a senior marketer with five accounts at most.
Without angles, tests teach you nothing.
The most-watched ad is often not the one that sells.
The same hook as everyone else gets the same tired response.
You see ROAS and contribution margin side by side, every week.
Weekly
ROAS and margin by channel, what changed, what is next.
Monthly
It compares results against your targets and sets next month's roadmap.
Quarterly
Realistic numbers from your own data, checked against what actually happened.
How creative strategy usually starts, from the free audit to the first quarterly plan.
Week 1
Weeks 2 to 4
Month 2
Month 3
The same operating rhythm on every account, from the first week.
Owns your account and your targets, with five ad accounts at most.
ROAS next to contribution margin, what changed and what happens next.
Every channel in one view, so you never wait for the weekly call.
Results against the targets agreed in writing, and next month's plan.
Projections built from your own numbers, checked against what happened.
Day-to-day questions answered by the person who runs your account.
| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| Volume | A handful of polished ads a month | Limited by one designer's time | As many creator videos as your mix and budget allow |
| Finding creators | Agency roster, whoever is free | DMs and spreadsheets | Sourcing tech matched to audience, reach and past results |
| Judging a video | Views and engagement | Gut feel | ROAS and margin on every video |
| Usage rights and disclosure | Often unclear | Often missed | Written into every brief, with ASCI disclosure |
It is the plan for what your ads say and show: which customer problems to lead with, which hooks to test and how each idea is briefed and scored. It turns creative from guesswork into a test plan, so every month you know which ideas sell and why.
Enough to beat fatigue on your spend. Brands spending ₹5 to ₹20 lakh a month on Meta usually need 15 to 40 new ads a month. We set the number from your spend and how fast your ads tire.
Creative strategy covers the thinking and the briefs. Production comes from our creator network or your team. Many brands take both.
On ROAS and margin after returns, with enough spend to be sure. We also track hook rate so we know whether a loser failed at the first second or later.
You get new angles, hooks and creator briefs, plus a report on which ideas made money and which did not.
We read reviews, comments and competitors' ads to find what your buyers care about, then turn it into angles to test.
Yes. We write the opening lines and structure for each angle, and creators follow the brief.
Yes. We can brief your team, our creator network, or both.
We brief creative in English, Hindi and regional languages.
We track how fast each ad tires and plan new angles before performance drops.
Five questions, no email needed. You get an honest answer on screen.
Great fit
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
You keep the findings either way.
Book a callNot yet
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
