Marketing for D2C brands, industry by industry
Where D2C and e-commerce brands lose money, and how we fix it. Categories differ, but the leaks repeat. Here are the six we see most, then the 13 categories we know best.
Six leaks most teams leave open
Platform ROAS ignores returns and RTO
Dashboards count an order when it is placed. Returns and RTO arrive weeks later.
Fixed by tracking and measurementMarketplace ads judged on ROAS, not profit
Commission, fees and returns never reach the console's ROAS number.
Fixed by marketplace and quick commerce adsCOD and RTO left to the ops team
Marketing chooses who to target. Ops pays for the orders that come back.
Fixed by website conversionFour videos a month
Ads tire in two weeks. Four videos cannot keep up.
Fixed by creatives and creatorsNo reorder engine
Without flows, every repeat sale is bought again with ads.
Fixed by retention marketingNumbers nobody trusts
Tracking set up once and never tested against real orders.
Fixed by tracking and measurement13 industries, fashion first, then by market size
25% of India D2C sales, with footwear
Fashion and apparel
Apparel RTO averages 25 to 40%; ethnic wear runs 30 to 45%.
How we grow fashion brands$129B packaged food (2025)Food and beverage
About 16 to 17% of India's e-retail spend went through quick commerce in 2025 (Bain).
How we grow food brands$91B market, 8 to 10% online (2025)Jewellery
Jewellery has one of the lowest RTO rates, 4 to 12%, so trust and photography decide conversion.
How we grow jewellery brands₹52,000 Cr online beauty (2025)Beauty and personal care
COD returns run 18 to 22%, mostly 'not as described' and skin sensitivity.
How we grow beauty brands$6.7B sold online (2025)Footwear
Size problems drive over 60% of footwear returns.
How we grow footwear brands₹78,800 Cr market (FY25)Eyewear
Prescription glasses are about 73% of eyewear sales by value, so the lens and power step decides online sales.
How we grow eyewear brands$6.1B nutraceuticals, 11% a yearHealth and wellness
Supplement RTO is 6 to 14%, usually flavour or claims mismatch.
How we grow health brands$6.3B kitchenware (2024)Home and kitchen
Home furnishing RTO is 10 to 25%, driven by transit damage and size fit.
How we grow home brands$5.7B baby care, to $11.4B by 2032Kids and baby
Baby care is growing about 13% a year; parents look for dermatologically tested products.
How we grow kids brands$770M pet food, 31.6% onlinePet care
Urban pet parents now spend ₹5,000 or more a month on pet care.
How we grow pet care brands$9.5B sportswear (2025)Sports and fitness
Activewear RTO runs 15 to 28%, mostly fit and fabric.
How we grow sports brands₹14,500 Cr+ mattresses, 8% onlineSleep and comfort
Offline stores still sell 56% of mattresses in India.
How we grow sleep brands$89.5B consumer electronics (2025)Electronics and gadgets
Electronics RTO is 8 to 18%, mostly variant errors and expectation gaps.
How we grow electronics brandsMarket sizes: IMARC Group and industry reports, 2025. Insights: Base RTO benchmarks 2026, Redseer, IMARC, Market Xcel.
Good fit
We are built for you if
- You sell online and do ₹5 lakh or more a month
- You want growth that shows in profit
- You can share read-only access and your margins
- You want one team across ads, marketplaces and retention
- You can approve changes within a day
Not a fit
We are not the right team if
- You want a high ROAS screenshot at any cost
- You can't share margin or return numbers
- You want guaranteed revenue before we see your accounts
- You haven't made your first sale yet
- You need a one-week campaign
Questions about industries
Do you work in our category?
If you sell online in India, very likely. The 13 categories here are where we go deepest, but the six leaks above apply to every D2C and e-commerce brand.
What if our category isn't listed?
We work with any D2C or e-commerce brand selling in India. Book a call or take the free audit, and we will tell you plainly whether we are the right team for your category.
Do you work with our competitors?
We may work with other brands in your category, but never on the same senior marketer's desk as you.
Do you understand marketplace-led categories?
Yes. Marketplace and quick commerce ads are one of our seven services, run by specialists who work on Amazon, Flipkart, Myntra, Blinkit and Zepto every day.
Do you only work with Indian brands?
We work with any brand selling in India, whether it is Indian or international.
Which industry do you know best?
Each of the 13 industries on this page has its own page with the season, channels, creative angles and audit checks we use for it.
Is our category too small for you?
No. What matters is your monthly revenue and your margins, not the size of the category.
Do industry pages change by season?
Yes. Each page shows when demand peaks in that category, so stock, creative and budget can be planned around it.
Do you make creative for regional audiences?
Yes. Our creators make ads in English, Hindi and regional languages.
What do you check first in a new category?
We check margin after returns by product, RTO by pin code and how much of revenue depends on ads. Each industry page lists the three checks we start with.
60 seconds
Are we a great fit?
Five questions, no email needed. You get an honest answer on screen.
Great fit
Your answers match the brands we help most.
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
A 30-minute call will show where your profit is leaking.
You keep the findings either way.
Book a callNot yet
A full team may be more than you need right now.
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Book a 30-minute growth call
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
- Free growth audit, yours to keep
- ROAS and profit read for every channel
- WhatsApp reply within one working day