Frames, sunglasses and lenses, sold against a category leader with a far bigger budget. We pick the fights you can win.
Prescription share
Prescription glasses are about 73% of eyewear sales by value, so the lens and power step decides online sales.
Industry insight: Prescription glasses are about 73% of eyewear sales by value, so the lens and power step decides online sales.
This page was updated in October 2026 and reviewed by our senior marketing team. Sources: Lenskart IPO prospectus and ICICI Direct IPO note (October 2025); Coherent Market Insights on spectacle channels.
The category leader takes most branded and category searches.
Buyers drop off at the lens and power step.
Without it, people buy in store.
Someone buying glasses online has two worries: will the frame suit my face, and will the lens be right? Ads that ignore both get plenty of clicks and a pile of carts abandoned at the lens step. We spend as much time on try-on and prescription upload as on the ads themselves.
Ad
We brief creator try-ons across face shapes and skin tones.
Fixed by creatives and creatorsProduct page
We add a guided lens picker and a simple prescription upload.
Fixed by website conversionDelivery
We check prescriptions before the lens is cut.
Fixed by website conversionRepeat
We send eye-test and lens-upgrade reminders on WhatsApp.
Fixed by retention marketing| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| Who runs your account | A senior at the pitch, a junior after it | One person, usually strongest on one or two channels | A senior marketer with five ad accounts at most |
| What you see each week | Platform ROAS, CTR and spend | Whatever the ad dashboards show | ROAS next to contribution margin, by channel |
| In eyewear | Bid on the leader's terms | No CRO time | Search gaps plus a fixed lens step |
Plan stock, creative and budget for eyewear around these months.
Sunglasses peak from March to June, back-to-school adds prescription glasses in June, and festive sales lift both in October and November.
Meta runs try-on videos and new collections.
Google catches searches for frame styles, lens types and sunglasses.
Amazon sells sunglasses and blue-light glasses.
Your website takes prescription orders through the full lens journey.
Hooks we brief to eyewear creators. Every claim is checked before it runs, and every video is scored on margin.
Angle 1
"Round face? These three frames work. These two don't."
Angle 2
"Blue-cut, anti-glare, progressive: what you actually need."
Angle 3
"Eight hours a day on a laptop. Here's what changed."
We check these in the free growth audit, and each one comes with the number we aim for.
The lens step is where most eyewear carts are lost.
What we aim forUnder 35% drop-off
Prescription errors cost a second pair.
What we aim forUnder 4%
Prescriptions change, so buyers should come back.
What we aim for25%+
You get the answer here for free. The full breakdown comes after a short form.
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Yes, with store-visit and offline conversion tracking where the platforms allow it, so online ads get credit for sales that close in store.
That's usually our first CRO test. Prescription glasses are about 73% of eyewear sales by value, so the prescription step decides a large share of online sales.
We bid on the searches the leader leaves open, such as frame styles and specific needs, rather than paying the highest price for generic terms.
A challenger cannot beat the leader head-on in every city. We pick the styles and price points where you stand out, run try-on led creative, and compete on search terms the category leader does not own.
Meta runs try-on videos, Google catches searches for frames and lens types, Amazon sells sunglasses and blue-light glasses, and your website takes prescription orders.
We make the lens step simple, with a guided lens picker and an easy prescription upload.
Sunglasses peak from March to June, prescription glasses rise with back-to-school in June, and festive sales lift both.
We check drop-off at the lens step, the remake and return rate, and repeat purchase within 24 months.
Yes. We send eye-test and lens-upgrade reminders on WhatsApp, because prescriptions change every year or two.
Yes. We brief try-ons across face shapes and skin tones so buyers can picture the frame on themselves.
Five questions, no email needed. You get an honest answer on screen.
Great fit
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Book a callGood fit
You keep the findings either way.
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