Free ROAS, margin and RTO calculators for D2C brands

The same calculators we use in our own audits. Get the answer free. Get the full breakdown after a short form.

About the tools

Are the tools free?

Yes. You get the answer on screen for free. The full breakdown and three fixes come after a short form.

What happens to the numbers I enter?

They stay in your browser. Only the details you put in the form reach us, and only if you submit it.

Can you run these on our real numbers?

Yes. That's the free growth audit: a senior marketer reads your accounts and sends a report in 48 hours.

Which tool should I start with?

Start with the ROAS profit calculator. It tells you whether your ads make money after returns, and the other tools go deeper from there.

How accurate are the results?

They are as accurate as the numbers you enter. Use your real averages for the last 90 days for the most useful answer.

Do I need to share my email to use them?

No. The yes or no answer is free with no details needed. The form only appears if you want the full breakdown.

Are these the same tools you use in audits?

Yes. These are the same calculations our senior marketers use in the free growth audit.

What is the difference between ROAS and contribution margin?

ROAS shows how much revenue each rupee of ads brings in. Contribution margin shows how much money is left after product cost, shipping, returns and ads. A good ROAS can still lose money.

Can I use them for marketplace sales?

Yes. Enter your marketplace selling price, commission and returns, and the maths works the same way.

How often should I check these numbers?

Check them monthly, and every time your prices, discounts or return rates change.

60 seconds

Are we a great fit?

Five questions, no email needed. You get an honest answer on screen.

Free ROAS, margin and RTO calculators for D2C brands: ROAS profit: is my ROAS making money?; Contribution margin: do I make money per order?; RTO cost: is RTO eating my profit?; CAC payback: do customers pay back in 6 months?
Free ROAS, margin and RTO calculators for D2C brands, at a glance

Book a 30-minute growth call

Tell us about your brand. We read your accounts before the call, so it is about your numbers.

  • Free growth audit, yours to keep
  • ROAS and profit read for every channel
  • WhatsApp reply within one working day

Next: five quick questions, then pick a 30-minute slot.

Before you go: are any of your campaigns losing money?

Our free growth audit shows which campaigns lose money after returns and discounts. A senior marketer reads your accounts within 48 hours, and the audit is yours to keep.