More orders from the traffic you already pay for, with fewer COD orders coming back.
This is the RTO rate on COD fashion orders in India. On prepaid orders, it is under 2%.
Checkout choices decide RTO as much as targeting does.
Source: Base, RTO rates in India by category, 2026.
Channels in this service
Take one or all of them. Each has its own page with formats, process and FAQs.
Most visitors never reach checkout.
Nobody knows if the change helped.
The site invites risky orders.
Shopify shows sales, returns and the checkout funnel. We use them to find the steps that lose the most orders.
What we read here. Shopify shows gross sales, then takes off discounts and returns. We start from net sales and add back product cost, shipping and RTO to get contribution margin. Open full size
Example account. We never show a client's data without written permission.
And the number we judge it on.
| Channel | What it does for you | Judged on |
|---|---|---|
| CRO audit | Finds where buyers drop off, using your own funnel data and session recordings. | Orders lost at each step, in rupees |
| A/B testing | Proves which changes lift revenue before they go live for everyone. | Revenue per visitor and margin |
| Checkout and COD | Cuts RTO with prepaid nudges and COD confirmation. | RTO rate and profit per order |
Including us. Each one shows whether the team will grow your profit or just your dashboard.
Most Indian shoppers buy on mid-range Android phones. A laptop review misses what they see.
A discount can lift conversion rate and still lose money.
Calling a winner after three days often picks the wrong one. Ask for the sample size.
An order that comes back costs shipping both ways and earns nothing.
Fixes need a developer, ours or yours. Agree that before the audit starts.
CRO can't fix bad traffic.
| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| How changes happen | A redesign, then hope | When the developer has a free day | One test at a time, run to a clear result |
| What gets measured | Conversion rate only | Sales that week | Conversion, order value and RTO, in rupees |
| COD and RTO | Left to the ops team | Handled case by case | Prepaid nudges and COD checks built into tests |
| Mobile | Reviewed on a laptop | Reviewed on the founder's phone | Every step tested on the phones your buyers use |
Week 1
Weeks 2 to 4
Month 2
Month 3
You see ROAS and contribution margin side by side, every week.
Weekly
ROAS and margin by channel, what changed, what is next.
Monthly
It compares results against your targets and sets next month's roadmap.
Quarterly
Realistic numbers from your own data, checked against what actually happened.
At fifteen accounts a marketer checks your campaigns once a week. At five, they check every day and catch the losing ad set before it spends the month.
How we workWho works on your account
The same operating rhythm on every account, from the first week.
Owns your account and your targets, with five ad accounts at most.
ROAS next to contribution margin, what changed and what happens next.
Every channel in one view, so you never wait for the weekly call.
Results against the targets agreed in writing, and next month's plan.
Projections built from your own numbers, checked against what happened.
Day-to-day questions answered by the person who runs your account.
Size guidance and prepaid offers took RTO from 27% to 16%.
Worked examples, built from patterns our team sees in each category. Client results are published only with each brand's written approval.
It is sold as a project or on a retainer.
No. We work with Shopify, WooCommerce and custom-built stores.
A test usually runs for two to four weeks, until the result is clear. We never stop a test early because one day looked good.
We need them only for some changes. Many tests run through apps and theme edits that we can make ourselves.
We review every step from ad click to order, including product pages, cart, checkout and COD flows, and rank the fixes by the rupees each one should save or earn.
We add prepaid nudges, check addresses before the order is placed and set COD rules for high-risk pin codes.
Yes. We build and redesign Shopify stores as a project, and we run conversion tests on existing stores.
It depends on your category and traffic. Many Indian D2C stores sit between 1 and 3%, and we benchmark yours in the audit.
We start with the pages that see the most paid traffic, usually product pages, cart and checkout.
We A/B test it and report the result in rupees of extra revenue or margin.
Only after you approve them, and only once a test shows the change helps.
Five questions, no email needed. You get an honest answer on screen.
Great fit
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
You keep the findings either way.
Book a callNot yet
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
