Flows that bring buyers back, written and tested by cohort.
Who it is for: Brands with a growing customer list and repeat products.
Email and SMS marketing
Each one used where it earns.
First-order follow-up, reviews and care tips.
Reminders that bring shoppers back.
We time offers for lapsed buyers.
We send campaigns for launches, sales and restocks.
Step by step, in the order we do it.
We use Klaviyo, Shopify Email or a similar tool, connected to Shopify so every order and browse event is available.
Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows go live first, because they earn every day.
SMS runs on a DLT-registered sender ID with approved templates, as TRAI rules require.
SPF, DKIM and DMARC are set up and lists are cleaned, so emails reach the inbox, not spam.
Campaigns go to segments by what people bought and when, not to the whole list every time.
Checked in October 2026, with the source for each.
Commercial SMS in India must use a DLT-registered sender ID and templates, under TRAI rules.
Source: TRAI
Since February 2024, Gmail and Yahoo require bulk senders to authenticate with SPF, DKIM and DMARC and offer one-click unsubscribe.
Source: Google and Yahoo sender guidelines
Run by a senior marketer with five accounts at most.
Training buyers to wait for codes erodes margin.
Everyone gets everything.
Emails in spam earn nothing.
You see ROAS and contribution margin side by side, every week.
Weekly
ROAS and margin by channel, what changed, what is next.
Monthly
It compares results against your targets and sets next month's roadmap.
Quarterly
Realistic numbers from your own data, checked against what actually happened.
How email and SMS marketing usually starts, from the free audit to the first quarterly plan.
Week 1
Weeks 2 to 4
Month 2
Month 3
The same operating rhythm on every account, from the first week.
Owns your account and your targets, with five ad accounts at most.
ROAS next to contribution margin, what changed and what happens next.
Every channel in one view, so you never wait for the weekly call.
Results against the targets agreed in writing, and next month's plan.
Projections built from your own numbers, checked against what happened.
Day-to-day questions answered by the person who runs your account.
| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| Messages | Blasts to the whole list | Sent when someone remembers | Flows by cohort, timed to each product |
| COD orders | No confirmation step | Manual calls when time allows | WhatsApp confirmation and a prepaid offer before dispatch |
| Measurement | Open and click rates | Total sales | Repeat rate and profit added by each flow |
| Channels | Email only | WhatsApp from a phone | WhatsApp, email and SMS planned together |
Yes, for brands with repeat products and a growing list. Flows like abandoned cart and post-purchase run on their own and often become a steady share of revenue.
Both. WhatsApp gets attention for urgent and transactional messages; email carries longer content at lower cost. We plan them together so buyers aren't double-messaged.
We start with abandoned cart, welcome and post-purchase flows. They usually earn the most for the least effort.
SMS is useful for order updates and short offers, especially for buyers not on WhatsApp opt-in. We use it where it adds to email and WhatsApp.
We work with the major email and SMS platforms, or help you choose one if you do not have one yet.
We set frequency by customer group, so loyal buyers and new buyers hear from you at different rates.
Yes. We write and design every email and test versions against each other.
For order updates and time-sensitive offers, yes. We use it where WhatsApp or email would not reach the customer.
We track revenue and margin from each flow and campaign, not just open rates.
Often it can. Useful emails about launches, restocks and how to use the product bring buyers back without training them to wait for codes.
Five questions, no email needed. You get an honest answer on screen.
Great fit
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
You keep the findings either way.
Book a callNot yet
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
