CRO audit for e-commerce stores
Every step from ad click to order, with fixes ranked by rupees.
Who it is for: Stores with traffic but a conversion rate under 2%, or high RTO.
CRO audit: the formats we run
Each one used where it earns.
Funnel analysis
Where visitors drop, from product page to payment.
Page review
Product pages, cart and checkout on mobile, where most Indian traffic is.
Speed and tech check
Load time and errors that cost orders.
RTO review
We check COD flows, address quality and prepaid nudges.
How we set up a CRO audit
Step by step, in the order we do it.
- 1Data before opinions
We read the GA4 funnel and Shopify reports, then watch session recordings to see where buyers drop off.
- 2Speed on real phones
We test page speed and Core Web Vitals on mid-range Android phones, because that is how most Indian shoppers browse.
- 3The product page
Images, size guides, delivery dates, reviews, offers and trust badges are checked against the questions buyers actually ask.
- 4Cart and checkout
We check COD and prepaid options, pin code checks, address errors and prepaid nudges, because checkout is where RTO starts.
- 5A ranked fix list
Every issue is ranked by expected impact and effort, with the fix written out so your developer or ours can ship it.
What you get each month
- A written audit with every issue ranked
- Screens and recordings showing each problem
- Fix specs your developer can follow
- A follow-up check once fixes are live
What we need from you
- Staff access to Shopify
- Access to GA4 and Google Tag Manager
- Permission to add a free session recording tool
- Your RTO and return reports
Facts we plan a CRO audit around
Checked in October 2026, with the source for each.
COD returns more
COD orders return at 1.8 to 2.3 times the rate of prepaid orders for the same products.
Source: Base, COD return rates by category, 2026
Size guides pay
Footwear listings with foot length in millimetres alongside the size see lower return rates.
Source: Industry return studies, 2026
What we do every week
Run by a senior marketer with five accounts at most.
- Session recordings and heatmaps reviewed
- Mobile checkout tested end to end
- Fixes ranked by expected revenue
- Quick wins listed for this week
- Test plan for the next 90 days
Where brands lose money with a CRO audit
Redesign first
A new design without data often converts worse.
Desktop-only review
Most traffic is mobile. The audit must be too.
Ignoring COD
Checkout choices decide RTO as much as conversion.
What you will see in every weekly report
You see ROAS and contribution margin side by side, every week.
In every weekly report
- Conversion rate
- Add-to-cart rate
- Checkout completion
- AOV
- RTO
- What changed, what is next, and what didn't work
Custom reports, built for how you make money
- Margin by product and size
- ROAS by city and dark store
- Repeat orders by cohort
- RTO by pin code and payment method
- Marketplace vs website profit
Weekly
Report and call
ROAS and margin by channel, what changed, what is next.
Monthly
Report and call
It compares results against your targets and sets next month's roadmap.
Quarterly
Projections and plan
Realistic numbers from your own data, checked against what actually happened.
The first 90 days
How a CRO audit usually starts, from the free audit to the first quarterly plan.
Week 1
CRO audit and test plan
Weeks 2 to 4
First tests live
Month 2
Winners rolled out, next tests
Month 3
Conversion and RTO against targets
How we run your account
The same operating rhythm on every account, from the first week.
A senior marketer
Owns your account and your targets, with five ad accounts at most.
Weekly report and call
ROAS next to contribution margin, what changed and what happens next.
Live dashboard
Every channel in one view, so you never wait for the weekly call.
Monthly review
Results against the targets agreed in writing, and next month's plan.
Quarterly plan
Projections built from your own numbers, checked against what happened.
Slack or WhatsApp
Day-to-day questions answered by the person who runs your account.
Agency vs in-house vs Mobile First, for CRO audit
| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| How changes happen | A redesign, then hope | When the developer has a free day | One test at a time, run to a clear result |
| What gets measured | Conversion rate only | Sales that week | Conversion, order value and RTO, in rupees |
| COD and RTO | Left to the ops team | Handled case by case | Prepaid nudges and COD checks built into tests |
| Mobile | Reviewed on a laptop | Reviewed on the founder's phone | Every step tested on the phones your buyers use |
CRO audit: questions brands ask
What does a CRO audit include?
We review every step from ad click to order: product pages, cart, checkout, speed, trust signals and COD flows. You get a list of fixes ranked by expected revenue, quick wins for this week and a test plan for the next three months.
How long does a CRO audit take?
It usually takes one to two weeks, depending on traffic and on access to analytics and session recordings.
What is a good conversion rate for Indian D2C stores?
It varies by category and traffic source. Many stores sit between 1 and 3%. We benchmark you against your own traffic mix and find the biggest leaks first.
Does a CRO audit help reduce RTO?
Yes. Prepaid offers, address checks and COD confirmation are part of the audit, because a converted COD order that returns is a loss.
What do we get at the end?
You get a written list of fixes, ranked by the rupees each one should save or earn, with the evidence for each.
Do you test the fixes?
Yes. We can A/B test the biggest fixes so you can see the result before rolling them out.
Do you look at mobile?
Yes. Most Indian D2C traffic is on mobile, so we review every step on a phone first.
What access do you need?
We need store analytics, your theme or developer access, and session recordings if you have them.
Does the audit cover COD and prepaid?
Yes. We review COD rules, prepaid nudges and address checks, because they decide how many orders come back.
Can you also build a new store?
Yes. If the audit shows the store needs a rebuild, we build and redesign Shopify stores as a project.
60 seconds
Are we a great fit?
Five questions, no email needed. You get an honest answer on screen.
Great fit
Your answers match the brands we help most.
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
A 30-minute call will show where your profit is leaking.
You keep the findings either way.
Book a callNot yet
A full team may be more than you need right now.
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Talk to us about a CRO audit
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
- Free growth audit, yours to keep
- ROAS and profit read for every channel
- WhatsApp reply within one working day