How do you find creators?
Our sourcing tools find and shortlist creators by audience, reach and past results for your goal. A strategist then checks every shortlist before anyone is briefed. We use AI only to find and match creators, never to make the videos.
Should we use free or paid creators?
Free, barter and affiliate creators give you volume for testing, with uneven quality. Paid creators give polish and reliability. Aspirational brands usually go fully paid. Most brands start balanced: a few paid hero creators plus a volume tier.
Who owns the videos?
You get the usage rights agreed with each creator, written into the brief, so the videos can run as ads for the agreed period. We track expiry dates so nothing runs after its rights end.
Do creator posts need an ad label?
Yes. Under ASCI's influencer guidelines, any post with a material connection to the brand needs a clear disclosure such as #ad, including free product, barter and affiliate deals. We make it part of every brief.
Do you use AI to make the videos?
No. Real creators make every video. We use AI only to find and match the right creators.
Which languages can creators make videos in?
Our creators make videos in English, Hindi and regional languages.
Do we approve videos before they run?
Yes. Every video comes to you for approval first.
How many videos can we get?
It depends on your mix and budget. Free and affiliate creators give you more videos, while paid creators give you fewer, more polished ones.
How do you judge which video worked?
We score each video on ROAS and contribution margin, not on views.
How are creator fees charged?
Creator fees are passed on at cost, with your approval before any creator is booked. Our service fee stays fixed as agreed.
