How do you find creators?
Our sourcing tools find and shortlist creators by audience, reach and past results for your goal. A strategist then checks every shortlist before anyone is briefed. We use AI only to find and match creators, never to make the videos.
Free or paid creators?
Free, barter and affiliate creators give you volume for testing, while paid creators give you polish and reliability. Most brands start with a balance of the two.
Do we approve every video?
Yes. Every video comes to you for approval before it runs as an ad.
Who owns the videos?
You get the usage rights agreed with each creator, written into the brief, so the videos can run as ads for the agreed period. We track expiry dates so nothing runs after its rights end.
How many videos do we get a month?
It depends on your mix and budget. A brand testing with free and affiliate creators might get 50 or more, while a brand using only paid creators might get 10 to 20. We agree the number in your plan.
Do you use AI to make videos?
No. We use AI only to find and match creators. Every video is made by a real creator.
Which languages do creators work in?
Our creators make videos in English, Hindi and regional languages.
Do creator posts carry an ad label?
Yes. Every paid, barter or affiliate post carries the disclosure ASCI requires.
How do you decide which video won?
We score every video on ROAS and contribution margin, not on views or likes.
Do you run affiliate programmes?
Yes. We set up and run affiliate and brand ambassador programmes, with commission set from your margin.