A senior second opinion before you spend the next crore, written as a plan you can act on.
This is the break-even ROAS at a 40% margin before ads.
The first number we work out with you, product by product.
Channel and pricing calls get made without unit economics.
Hard to judge from inside.
They are expensive and slow to undo.
And the number we judge it on.
| Channel | What it does for you | Judged on |
|---|---|---|
| Unit economics | Works out profit per order, product by product. | Contribution margin after every cost |
| Channel plan | Decides how much to put into website, marketplaces and quick commerce. | Profit by channel at your current scale |
| Team and agency audit | Checks whether your team or agency is set up to grow profit. | Cost and output against the plan |
Including us. Each one shows whether the team will grow your profit or just your dashboard.
Benchmarks from other brands rarely fit your margins.
A good plan cuts channels as well as adding them.
Agree a monthly review, so the plan does not sit in a drawer.
Ask whether the advice leads to a bigger retainer. We will tell you when a channel will not work.
A written plan with numbers, not a deck.
Advice without execution stalls.
| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| What you get | A deck | Opinions from inside the team | A written plan with numbers |
| Built on | Benchmarks from other brands | Last quarter's results | Your unit economics, product by product |
| After the plan | The engagement ends | Plans compete with daily work | Monthly review, and we can run it |
| Independence | Advice often leads to a bigger retainer | Too close to the problem | We tell you when a channel will not work |
Week 1
Weeks 2 to 3
Week 4
Monthly
You see ROAS and contribution margin side by side, every week.
Weekly
ROAS and margin by channel, what changed, what is next.
Monthly
It compares results against your targets and sets next month's roadmap.
Quarterly
Realistic numbers from your own data, checked against what actually happened.
At fifteen accounts a marketer checks your campaigns once a week. At five, they check every day and catch the losing ad set before it spends the month.
How we workWho works on your account
The same operating rhythm on every account, from the first week.
Owns your account and your targets, with five ad accounts at most.
ROAS next to contribution margin, what changed and what happens next.
Every channel in one view, so you never wait for the weekly call.
Results against the targets agreed in writing, and next month's plan.
Projections built from your own numbers, checked against what happened.
Day-to-day questions answered by the person who runs your account.
ROAS held at 4.1 while margin after returns went up 6 points.
Read the full exampleSize guidance and prepaid offers took RTO from 27% to 16%.
Worked examples, built from patterns our team sees in each category. Client results are published only with each brand's written approval.
It is sold as a project or as a monthly advisory.
Most consulting projects take about four weeks, from the first call to the written plan. Larger projects are scoped before we start.
Yes. We are happy to sign an NDA before you share any data with us.
Yes. We review what your current agency runs, compare it with your margins and tell you what we would keep and what we would change. You get the findings in writing.
Yes. We write the role, set the targets the hire should own and can sit in on interviews.
You get a written plan with numbers, priorities and owners, and a walkthrough call to go through it with your team.
We help with unit economics, pricing, channel mix, budget plans and decisions about building or changing your team.
It can be a project or a monthly advisory, depending on what you need.
Yes, we can run it if you want us to. Many brands start with consulting and then hand the channels to us.
A senior marketer with hands-on experience across ads, marketplaces and retention leads every project.
Yes. We compare the cost, speed and coverage of both for your brand, including what it would cost to work with us.
Five questions, no email needed. You get an honest answer on screen.
Great fit
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
You keep the findings either way.
Book a callNot yet
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
