Four ways to pay. Most brands choose a fixed fee.
Your number comes after the free growth audit, because it depends on the channels and scale you need.
Compare the four pricing models
Every model includes a senior marketer, specialists and the weekly ROAS and margin report.
Fixed fee
RecommendedYou pay one monthly fee for the team and services you choose.
How it is worked outYou pay one agreed amount each month, set from the channels and services in scope.
Best forBrands that want a predictable monthly cost
% of revenue
Our fee moves with the revenue we help drive.
How it is worked outYou pay an agreed percentage of the revenue from the channels we run.
Best forBrands that want us tied to topline growth
Fixed fee + % of ad spend
You pay a lower fixed base plus a share of ad spend.
How it is worked outYou pay a lower monthly base, plus an agreed percentage of the ad spend we manage.
Best forLarger budgets across many channels
% of contribution margin
Our fee comes from the profit we help create (CM1).
How it is worked outYou pay an agreed percentage of CM1 from the channels we run, read from your order data.
Best forBrands with clean margin data or thin margins
Tracking setup and affiliate programme setup can also be a one-time fee. Your number comes after the free growth audit.
Which model fits your stage
Use this as a starting point. Your proposal explains the choice for your accounts.
| Monthly revenue | Usually | Why |
|---|---|---|
| ₹5 to 25 lakh a month | Fixed fee | Costs stay predictable while you fix tracking, margin and the first channels. |
| ₹25 lakh to ₹1 crore | Fixed fee, or fixed fee + % of ad spend | You run more channels and spend more. A lower base with a share of spend can suit fast-growing accounts. |
| Over ₹1 crore | Fixed fee + % of ad spend, or % of contribution margin | With clean margin data, paying on contribution margin ties our fee to profit. |
What changes your number
Six things decide the fee. We price them after reading your accounts, never from a rate card.
Factor 1
Channels in scope
Meta alone is a different job from Meta, Google, three marketplaces and quick commerce.
Factor 2
Ad spend you want managed
More spend means more campaigns, tests and daily checks.
Factor 3
Catalogue size
Feeds, catalogue ads and marketplace listings grow with the number of products.
Factor 4
Creative volume
This is how many new ads and creator videos the plan needs each month.
Factor 5
Reporting depth
Custom reports, lift studies and brand recall studies add analyst time.
Factor 6
Setup work
Tracking, Conversions API and affiliate setup are one-time builds, priced on their own.
What the fee covers
Every pricing model includes all of this. Your fee depends on the channels and services in scope.
Your team
- A senior marketer who owns your account
- Specialists for creative, marketplaces, tracking and retention
- Five ad accounts at most per senior marketer
Strategy
- Channel plan and budget by month
- Break-even ROAS set for every product
- Quarterly projections and plan
Execution
- Campaigns built, run and changed every week
- Marketplace and quick commerce ads by SKU margin
- Retention flows on WhatsApp, email and SMS, if in scope
Creative
- Angles, hooks and creator briefs every month
- Creator sourcing, with our AI tools used to find creators
- Every ad scored on ROAS and margin
Reporting
- Weekly report and call: ROAS next to contribution margin
- Monthly report against targets
- What changed, what is next, and what didn't work
Access and ownership
- Ad accounts, pixels and data stay in your name
- Read-only access for your team at any time
- Accounts, pixels, tracking and data handed over if you leave
Not in the fee
Ad spend
You pay it directly to Meta, Google and the marketplaces, so you see every rupee.
Creator fees
Passed on at cost, with your approval before any creator is booked. Our service fee stays fixed as agreed.
Studio shoots
Product and model shoots are quoted separately when you need them.
Platform and tool subscriptions
Shopify apps, WhatsApp messaging charges and similar tools stay on your accounts.
Agency vs in-house team vs Mobile First
These are typical ranges for Indian D2C brands in 2026.
| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| Monthly cost | ₹1.5 to 4 lakh retainer, or 10 to 20% of ad spend | ₹18 to 28 lakh a year for one senior marketer, before tools | One fixed fee for a senior marketer plus specialists |
| Time to get going | 4 to 8 weeks to ramp on a new account | 2 to 3 months to hire, then the same ramp | Audit in 48 hours, campaigns live in week one |
| Who runs your account | A senior at the pitch, a junior after it | One person, usually strongest on one or two channels | A senior marketer with five ad accounts at most |
| Channels covered | Usually Meta and Google | One or two, done well | Meta, Google, Snapchat, Amazon, Flipkart, Myntra, Blinkit, Zepto, CRO and retention |
| What you see each week | Platform ROAS, CTR and spend | Whatever the ad dashboards show | ROAS next to contribution margin, by channel |
| If results slip | You find out at the monthly review | A hard conversation, then a rehire | Targets in writing; miss them and we keep working at no extra fee until we hit them |
In-house cost and ramp: upGrowth, In-house performance marketer vs agency (2026). Agency fees: GoUniCrew and upGrowth agency pricing guides (2026).
Contract terms, in plain words
The full contract is in your proposal before you sign. These are the terms that matter most.
- Contract
- Contracts run for 12 months, with targets and a timeline agreed in writing first.
- Notice
- Either side can give one month's notice.
- GST
- 18% GST is added to the fee.
- Invoices
- We invoice monthly, in advance. Ad spend is never on our invoice.
- If results slip
- We keep working at no extra fee until we hit the written targets, while the agreed budget, stock and site changes stay in place. Covers our fee, not ad spend.
- Changing the model
- You can change it at renewal, or earlier if we both agree.
How we set your number
Step one
Free growth audit
A senior marketer reads your accounts in 48 hours.
Step two
Scope call
We agree the services and channels.
Step three
Written proposal
You get it within 48 hours, with targets and a timeline.
One-time builds
Priced on their own, as a fixed fee or as part of a monthly plan.
One-time build
Tracking and attribution setup
- Meta Pixel and Conversions API
- Google enhanced conversions and GA4
- Website, marketplace and quick commerce in one view
Usually built and tested in weeks 2 to 4
Tracking and attribution setup in detailOne-time build
Affiliate programme setup
- Commission structure set from your margin
- Tracking links and partner onboarding
- Payout rules and fraud checks
Fixed one-time fee or monthly retainer
Affiliate programme setup in detailHand over the ads. Take back your weeks.
How many hours a week do you spend on ads, agency calls, creatives and reports?
52hours a month back, about 6.5 working daysBook a call
Pricing questions
Why don't you publish prices?
Your fee depends on which channels we run and at what scale. A number quoted without seeing your accounts would be a guess, so we share it after the free growth audit, in writing.
Why do you recommend a fixed fee?
It is simple to budget, and it means we gain nothing from you spending more on ads. Our only reason to raise spend is that it makes you money.
How long is the contract?
Contracts run for 12 months, with one month's notice. Targets and a timeline are agreed in writing before we start.
Can we change the pricing model later?
Yes. You can change it at renewal, or earlier if we both agree. Some brands start on a fixed fee and move to % of contribution margin once margin data is clean.
Is GST included?
No. GST at 18% is added to the fee.
Is ad spend included in the fee?
No. You pay Meta, Google and the marketplaces directly, so you always see exactly what was spent.
Do you charge for the growth audit?
No. The growth audit is free and yours to keep, whether or not you work with us.
Can we start with one channel?
Yes. Many brands start with Meta, tracking and a CRO audit, then add marketplaces, quick commerce and retention as the base is fixed.
Do you work on performance only, with no fixed fee?
We do not work on revenue alone. Paying on contribution margin is the closest model, because it ties our fee to profit, and it needs clean margin data first.
Who owns the ad accounts and data?
You do. We work inside your accounts with partner access. If you leave, your ad accounts, pixels, tracking, dashboards and data stay with you, and creatives come with you within the usage rights agreed with each creator.
Is there a minimum ad spend?
No. There is no minimum ad spend. Most brands we work with sell ₹5 lakh or more a month, and we plan the spend with you after the audit.
How do you invoice?
We invoice monthly, in advance. GST at 18% is added, and ad spend is never on our invoice.
60 seconds
Are we a great fit?
Five questions, no email needed. You get an honest answer on screen.
Great fit
Your answers match the brands we help most.
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
A 30-minute call will show where your profit is leaking.
You keep the findings either way.
Book a callNot yet
A full team may be more than you need right now.
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Book a 30-minute growth call
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
- Free growth audit, yours to keep
- ROAS and profit read for every channel
- WhatsApp reply within one working day