One D2C account teardown a week

Each issue covers a real account, anonymised. What the margin says after returns, and what we would change.

You get one D2C account teardown a week. Unsubscribe in one click.

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Coming up in the newsletter

  • Quick commerce ROAS after commission: the number to watch
  • True ROAS vs break-even ROAS, in one table
  • What a conversion lift test told a footwear brand
  • RTO is a marketing cost. Budget for it
  • Why pet brands make money on the sixth order
  • Free vs paid creators: which mix for which brand
  • Myntra ads and your website in one profit view
One D2C account teardown a week: Quick commerce ROAS after commission; True ROAS vs break-even ROAS; RTO is a marketing cost; Why pet brands profit on the sixth order
One D2C account teardown a week, at a glance

Questions about the newsletter

What is in each issue?

Each issue is one anonymised D2C account teardown: what the margin says after returns, and what we would change.

How often does it arrive?

It arrives once a week, by email.

Is it free?

Yes. The newsletter is free.

Are the accounts real?

Yes, they are real accounts, anonymised so that no brand can be identified.

Who writes it?

Our senior marketers write it from accounts they have worked on.

What else will you send?

The weekly teardown is the newsletter. You can unsubscribe in one click at any time.

Can I unsubscribe?

Yes. Every issue has a one-click unsubscribe link.

Which categories do you cover?

We cover the categories on our industry pages, from fashion and footwear to food, beauty and electronics.

Can I suggest a topic?

Yes. Reply to any issue with the question you want answered.

Can our account be featured?

It can be featured only with your permission, and it is always anonymised.

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Tell us about your brand. We read your accounts before the call, so it is about your numbers.

  • Free growth audit, yours to keep
  • ROAS and profit read for every channel
  • WhatsApp reply within one working day

Next: five quick questions, then pick a 30-minute slot.