Mattresses, pillows and bedding are big purchases researched for weeks. We stay in front of buyers for the whole decision.
Offline share
Offline stores still sell 56% of mattresses in India.
Industry insight: Offline stores still sell 56% of mattresses in India.
This page was updated in October 2026 and reviewed by our senior marketing team. Sources: Third Eyesight on the mattress market (2024 to 2030); Wakefit public statements on trial returns.
Buyers compare for weeks before a ₹20,000 order.
100-night trials make true profit hard to see.
56% of mattresses still sell in stores.
Nobody buys a ₹20,000 mattress from the first ad they see. They read reviews, compare foam types and think about the trial for weeks. The brands that win stay in front of that person for the whole stretch, with the right content at each step, and save the offer for the end.
Ad
We sequence the ads: comparison content comes first, and offers go only to people who have researched.
Fixed by performance marketingProduct page
We add firmness guides by sleeping position and body weight.
Fixed by website conversionDelivery
We review trial terms and return reasons every month.
Fixed by E-commerce and D2C consultingRepeat
We send add-on offers in the weeks after delivery.
Fixed by retention marketing| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| Who runs your account | A senior at the pitch, a junior after it | One person, usually strongest on one or two channels | A senior marketer with five ad accounts at most |
| What you see each week | Platform ROAS, CTR and spend | Whatever the ad dashboards show | ROAS next to contribution margin, by channel |
| In sleep and comfort | Judge on 7-day ROAS | No lift studies | 30-day view, lift studies and offline tracking |
Plan stock, creative and budget for sleep and comfort around these months.
Demand peaks during the Republic Day sales in January, the Independence Day sales in August, and Diwali in October and November.
Google catches comparison and category searches over a long decision.
Meta runs video reviews and retargeting while buyers research.
Amazon is where buyers compare prices and read reviews.
Your website sells trial offers and bundles at the best margin.
Hooks we brief to sleep and comfort creators. Every claim is checked before it runs, and every video is scored on margin.
Angle 1
"Memory foam vs latex vs spring, slept on all three."
Angle 2
"Side sleeper, 75 kg. Medium-firm, 30 nights."
Angle 3
"What happens if you don't like it on night 40."
We check these in the free growth audit, and each one comes with the number we aim for.
Each return costs pickup and refurbishing.
What we aim forUnder 5%
It shows how long retargeting needs to run.
What we aim forRetargeting window matches it
Pillows and protectors lift margin per order.
What we aim for25%+ of orders with an add-on
You get the answer here for free. The full breakdown comes after a short form.
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Yes. We use offline conversion uploads and store-visit tracking. Offline stores still sell 56% of mattresses, so online ads often drive store sales.
Trial returns are counted in margin from day one, so a campaign that sells mattresses that come back doesn't look like a winner.
We retarget across the full research window, run comparison-led search ads, and read results over 30 days instead of seven.
Buyers research for weeks before they decide. We keep comparison content and reviews in front of people who researched, and save offers for the moment they are close to buying.
Google catches comparison searches, Meta runs video reviews and retargeting, Amazon is where buyers compare prices, and your website sells trial offers and bundles.
We add firmness guides by sleeping position and body weight.
Demand peaks during the Republic Day sales in January, the Independence Day sales in August, and Diwali.
We check the trial return rate, the time from first visit to order and how many orders include an add-on.
Yes. We send add-on offers for pillows, protectors and bed frames in the weeks after delivery.
Yes. We use offline conversion uploads and store-visit tracking where the brand has stores.
Five questions, no email needed. You get an honest answer on screen.
Great fit
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
You keep the findings either way.
Book a callNot yet
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
