Cookware, kitchenware, decor and small appliances, planned around Diwali and the wedding season, when demand peaks.
Typical RTO
Home furnishing RTO is 10 to 25%, driven by transit damage and size fit.
Industry insight: Home furnishing RTO is 10 to 25%, driven by transit damage and size fit.
This page was updated in October 2026 and reviewed by our senior marketing team. Sources: IMARC kitchenware market (2024); Ken Research kitchen appliances (2025); Base COD return rates by category (2026).
Weight and breakage can cost more than the ad.
Sales spike at Diwali and weddings and fall after.
Your ad sells the marketplace listing.
Kitchen and home products are often bought for an occasion, often for someone else, and they break in transit more than most things. Before we raise budgets, we look at how the product is shown in use, how it is packed, and how many weeks are left until Diwali.
Ad
Creators demonstrate the product in real kitchens.
Fixed by creatives and creatorsProduct page
We describe capacity in everyday terms, such as "cooks rice for four".
Fixed by website conversionDelivery
We review packaging and courier choices for the most damaged products.
Fixed by E-commerce and D2C consultingRepeat
We send set-completion offers to past buyers.
Fixed by retention marketing| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| Who runs your account | A senior at the pitch, a junior after it | One person, usually strongest on one or two channels | A senior marketer with five ad accounts at most |
| What you see each week | Platform ROAS, CTR and spend | Whatever the ad dashboards show | ROAS next to contribution margin, by channel |
| In home and kitchen | Report ROAS before shipping cost | Marketplace and Meta run apart | Margin after shipping, one view across channels |
Plan stock, creative and budget for home and kitchen around these months.
Diwali in October and November is the biggest period by far, with wedding gifting from November to February and Independence Day sales in August.
Amazon is the default place to compare home products.
Meta carries demonstration videos and launches.
Google Shopping catches searches for specific products.
Flipkart brings sale events and price-led buyers.
Hooks we brief to home and kitchen creators. Every claim is checked before it runs, and every video is scored on margin.
Angle 1
"Sunday biryani in the new pot. Full recipe."
Angle 2
"Cast iron vs non-stick: one week, same recipes."
Angle 3
"Housewarming gifts under ₹2,000 that people use."
We check these in the free growth audit, and each one comes with the number we aim for.
Breakage costs the product and two shipments.
What we aim forUnder 3% of orders
Commission and fees vary by category.
What we aim forPositive after fees and ads
Stock and creative must be ready six weeks ahead.
What we aim forReady by early September
We grow from your product feed: Meta catalogue ads, Google Shopping and Performance Max, marketplace sponsored products, and carousels built from your product images.
What we need from you
Paid ads did not work here. Order value was too low for them. We said so in week 6 and moved them to marketplace-first.
Worked examples, built from patterns our team sees in each category. Client results are published only with each brand's written approval.
You get the answer here for free. The full breakdown comes after a short form.
Do I make money on each order after ads?
Full breakdown
Three fixes for your numbers
See the full breakdownThe numbers behind your answer and three fixes, also sent to your WhatsApp.
We set margin by product after shipping and breakage, so ads stop on items that cost more to deliver than they earn.
Yes. Diwali and wedding budgets are planned from last year's data, with bundles and gift-ready creative.
No. Many home brands make most of their money on marketplaces. We run Amazon and Flipkart ads alongside Meta and report them together.
Start six to eight weeks ahead. Stock, sale prices and creative should be ready by early September, so budgets can rise the day the big sale events begin.
Amazon is where most people compare home products, Meta carries demonstrations and launches, Google Shopping catches specific searches, and Flipkart brings sale events.
We review packaging and courier choices for the products that get damaged most.
Yes. Creators show the product in use in real kitchens, which sells better than static shots.
We check damage returns by product, marketplace margin after fees and how ready stock and creative are for Diwali.
Yes. We send set-completion offers to people who bought one item from the range.
We describe capacity in everyday terms, such as "cooks rice for four", so buyers can picture it.
Five questions, no email needed. You get an honest answer on screen.
Great fit
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
You keep the findings either way.
Book a callNot yet
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
