Skincare, haircare and cosmetics is the most crowded category online, so every rupee of ad spend has to prove itself.
Wedding edit. Hand-embroidered lehengas, delivered in 5 days.
Prints that do the talking. Every shirt under ₹1,499.
Everyday sneakers. Free size exchange.
Industry insight: COD returns run 18 to 22%, mostly 'not as described' and skin sensitivity.
This page was updated in October 2026 and reviewed by our senior marketing team. Sources: Redseer on online beauty and personal care (CY22 to CY25); Base COD return rates by category (2026); ASCI influencer guidelines update (April 2025).
Creator videos with the same hook fill every feed.
Nykaa and Amazon sell your product cheaper than you do.
Brand and performance spend blur together.
Beauty is one of the most crowded categories online, and buyers switch quickly when a product does not do what it promised. We can buy a first order. The profit sits in the second one, which comes from replenishment reminders, quick commerce for rebuys, and claims that hold up.
Ad
Our briefs list approved claims, and qualified experts handle technical advice.
Fixed by creatives and creatorsProduct page
We add shade finders, skin-type guidance and ingredient pages.
Fixed by website conversionDelivery
We show textures and sizes clearly and give patch-test advice before purchase.
Fixed by website conversionRepeat
We send replenishment reminders and run quick commerce ads on the products people rebuy.
Fixed by marketplace and quick commerce ads| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| Who runs your account | A senior at the pitch, a junior after it | One person, usually strongest on one or two channels | A senior marketer with five ad accounts at most |
| What you see each week | Platform ROAS, CTR and spend | Whatever the ad dashboards show | ROAS next to contribution margin, by channel |
| In beauty and personal care | Buy the same creator ads as everyone | Can't prove what ads added | New angles weekly, lift studies to prove it |
Plan stock, creative and budget for beauty and personal care around these months.
Summer lifts sun care from March to June, monsoon lifts hair care, and sale events plus the wedding season peak from October to December.
Meta carries creator videos and new launches.
It brings category search and sale events.
Quick commerce handles replenishment of products people already use.
Amazon handles price-led rebuys and bundles.
Hooks we brief to beauty and personal care creators. Every claim is checked before it runs, and every video is scored on margin.
Angle 1
"Day 1 to day 28, same light, no filter."
Angle 2
"What 10% niacinamide does, and what it doesn't."
Angle 3
"My three-step morning routine for oily skin in Mumbai humidity."
We check these in the free growth audit, and each one comes with the number we aim for.
It shows which products earn the second order.
What we aim for30%+ rebuy within 90 days on hero products
ASCI flagged more than 500 beauty brands for ad norm breaches.
What we aim forEvery claim backed and approved
Shoppers check Nykaa and Amazon before buying from you.
What we aim forWebsite price never above marketplaces
A conversion lift study showed 38% of sales were incremental. Spend moved to what added sales.
Worked examples, built from patterns our team sees in each category. Client results are published only with each brand's written approval.
You get the answer here for free. The full breakdown comes after a short form.
Are my ads creating sales, or taking credit?
Full breakdown
Three fixes for your numbers
See the full breakdownThe numbers behind your answer and three fixes, also sent to your WhatsApp.
Yes, with Amazon and quick commerce, all reported with your website so you can see where each product actually makes money.
New creative angles every week from our creator network, and conversion lift studies that show which spend adds sales and which only takes credit for them.
Yes. We keep claims within ASCI guidelines and cosmetics rules, and we avoid wording that gets ads rejected.
Every brief lists the claims you can make and the proof behind them. Technical advice goes only to qualified experts, as ASCI's 2025 update requires, and every paid post is disclosed.
For products people rebuy, yes. Quick commerce now takes a meaningful share of online beauty spend, mostly replenishment. We run it for your rebuy products and keep launches on Meta and Nykaa.
Meta carries creator videos and launches, Nykaa brings category search and sale events, quick commerce handles rebuys and Amazon handles price-led bundles.
We add shade finders, skin-type guidance and patch-test advice, so buyers choose the right product the first time.
We check prices across Nykaa, Amazon and your website, because shoppers compare before buying.
We check repeat rate by product, the claims in live ads and creator content, and price gaps against marketplaces.
Sun care peaks from March to June, hair care rises in the monsoon, and sale events and weddings peak from October to December.
Five questions, no email needed. You get an honest answer on screen.
Great fit
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
You keep the findings either way.
Book a callNot yet
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
