How we work: senior marketers, five accounts each, targets in writing
How we run your growth, week by week, and what we need from you.
A senior marketer on your account, with five accounts at most
- We hire senior marketers only. Nobody learns on your budget.
- Five ad accounts at most per marketer, fewer at larger scale.
- Your direct competitors are never on your marketer's desk.
- Specialists join for creative, marketplaces, tracking and retention.
At fifteen accounts a marketer checks your campaigns once a week. At five, they check every day and catch the losing ad set before it spends the month.
About Mobile First5ad accounts, at most, on each senior marketer's desk
Who works on your account
- Senior marketerOwns your account, your targets and your weekly call.
- Creative strategistAngles, hooks and creator briefs.
- Marketplace specialistAmazon, Flipkart, Myntra, Blinkit and Zepto bids.
- Tracking analystPixel, Conversions API, GA4 and lift studies.
- Retention leadThey run your WhatsApp, email and SMS flows.
A senior growth team for less than one senior hire
Hiring in-house gets you one person, usually strong on one or two channels. With us, a senior marketer starts in week one, with specialists for creative, marketplaces, tracking and retention behind them.
Hiring one senior marketer
₹18 to 28 lakha year, before tools
2 to 3 monthsto hire, then weeks to ramp
Mobile First
One monthly feefor the whole team
Week onewhen your marketer starts
You learn the numbers as we go
- Each weekly report explains why every number moved
- A 30-minute session on your own account every month
- A plain-English glossary of every metric we report
You will be able to question any agency, including us.
Your growth team, without the hiring
| Typical agency | In-house team | Your growth teamMobile First | |
|---|---|---|---|
| Monthly cost | ₹1.5 to 4 lakh retainer, or 10 to 20% of ad spend | ₹18 to 28 lakh a year for one senior marketer, before tools | One fixed fee for a senior marketer plus specialists |
| Time to get going | 4 to 8 weeks to ramp on a new account | 2 to 3 months to hire, then the same ramp | Audit in 48 hours, campaigns live in week one |
| Who runs your account | A senior at the pitch, a junior after it | One person, usually strongest on one or two channels | A senior marketer with five ad accounts at most |
| Channels covered | Usually Meta and Google | One or two, done well | Meta, Google, Snapchat, Amazon, Flipkart, Myntra, Blinkit, Zepto, CRO and retention |
| What you see each week | Platform ROAS, CTR and spend | Whatever the ad dashboards show | ROAS next to contribution margin, by channel |
| If results slip | You find out at the monthly review | A hard conversation, then a rehire | Targets in writing; miss them and we keep working at no extra fee until we hit them |
In-house cost and ramp: upGrowth, In-house performance marketer vs agency (2026). Agency fees: GoUniCrew and upGrowth agency pricing guides (2026).
From audit to scaling in 14 days
Day 1
Audit
Ad accounts and tracking checked. Break-even ROAS set for every product.
Day 3
Rebuild
Conversions API fixed and the account rebuilt around margin.
Day 5
Launch
New campaigns and creatives go live.
Day 7
First read
Losing ad sets cut, budget moved to what makes money.
Day 10
Refresh
The second creative batch goes into testing.
Day 14
Scale
Budgets rise on every campaign above break-even ROAS.
From here, scaling continues every week on contribution margin.
What you will see in every weekly report
You see ROAS and contribution margin side by side, every week.
Custom reports, built for how you make money
- Margin by product and size
- ROAS by city and dark store
- Repeat orders by cohort
- RTO by pin code and payment method
- Marketplace vs website profit
Weekly
Report and call
ROAS and margin by channel, what changed, what is next.
Monthly
Report and call
It compares results against your targets and sets next month's roadmap.
Quarterly
Projections and plan
Realistic numbers from your own data, checked against what actually happened.
Hand over the ads. Take back your weeks.
How many hours a week do you spend on ads, agency calls, creatives and reports?
52hours a month back, about 6.5 working days
- Product and new launches
- Retail and distribution deals
- Fundraising
- Hiring your core team
Profit targets in writing, before we start
Agreed brand by brand. Most brands our team has worked with broke even within 90 days.
If we miss the targets we agreed in writing, we keep working at no extra fee until we hit them. This holds while the agreed ad budget, product stock and site changes stay in place, and it covers our fee, not your ad spend.
What we need from you
Read-only access
We need read-only access to your ad accounts, store analytics and marketplace panels.
Your margins
Product cost, shipping and fees, so we can judge profit.
Approvals within a day
This is what lets us move twice as fast.
How we work: questions
Who will be on our account?
One senior marketer who owns your targets and runs your weekly call, with at most five ad accounts on their desk. Specialists join as needed: a creative strategist, a marketplace specialist, a tracking analyst and a retention lead.
What happens on the weekly call?
Thirty minutes on last week's ROAS and margin by channel, what we changed and why, what we will change next, and any decisions we need from you. You get the written report before the call.
How do you build projections?
From your own data: past sales, margins, seasonality and current campaign trends. Every quarter we compare the projection with what happened and explain the gap.
What if our marketer leaves?
A senior marketer who already knows your account takes over. Every account has a written playbook, so nothing stops while someone new learns.
Who owns the ad accounts and data?
You do. We work inside your accounts with partner access. If you leave, your ad accounts, pixels, tracking, dashboards and data stay with you, and creatives come with you within the usage rights agreed with each creator.
How long is the contract?
Contracts run for 12 months, with one month's notice. Profit targets and a timeline are agreed in writing before we start.
How do we talk to you day to day?
We talk on Slack or WhatsApp, whichever your team prefers. Documents and proposals come by email.
Where can we see results between calls?
You get a live dashboard, set up in a tool such as Looker Studio, alongside the weekly report and call.
Can you work alongside our in-house team or another agency?
Yes. We can share channels with your in-house team or another agency, as long as each channel has a clear owner.
What do you need from us to start?
We need read-only access to your ad accounts, store analytics and marketplace panels, your margins by product, and one person who can approve changes within a day.
60 seconds
Are we a great fit?
Five questions, no email needed. You get an honest answer on screen.
Great fit
Your answers match the brands we help most.
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
A 30-minute call will show where your profit is leaking.
You keep the findings either way.
Book a callNot yet
A full team may be more than you need right now.
Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
Book a 30-minute growth call
Tell us about your brand. We read your accounts before the call, so it is about your numbers.
- Free growth audit, yours to keep
- ROAS and profit read for every channel
- WhatsApp reply within one working day