Results, measured on margin
We publish client results only with each brand's written approval. These worked examples show how we read an account, what we change and what did not work.
FAFashion and apparelWorked example
ROAS4.1
Margin+6pts
ROAS held at 4.1 while margin after returns went up 6 points.
Read the full exampleFFootwearWorked example
ROAS3.8
Margin19%
Size guidance and prepaid offers took RTO from 27% to 16%.
FBFood and beverageWorked example
ROAS5.2
Margin18%
Repeat orders rose from 14% to 26% with WhatsApp reorder flows.
HKHome and kitchenWorked example
ROAS2.4
Margin-3%
Paid ads did not work here. Order value was too low for them. We said so in week 6 and moved them to marketplace-first.
BPBeauty and personal careWorked example
ROAS3.6
Margin21%
A conversion lift study showed 38% of sales were incremental. Spend moved to what added sales.
JJewelleryWorked example
ROAS4.4
Margin24%
COD confirmation on WhatsApp cut RTO on high-value carts from 31% to 18%.
Worked examples, built from patterns our team sees in each category. Client results are published only with each brand's written approval.
How every result is measured
The same rules apply to every account we run.
- ROAS from the ad platforms, read next to contribution margin
- Margin after product cost, shipping, returns, RTO and discounts
- Lift studies where we need to prove what ads added
- What did not work, reported in the same place as what did
About these results
Are these real client results?
They are worked examples, built from patterns our team sees in each category, not a single client's data. Client results are published here only with each brand's written approval.
Why show the ones that didn't work?
Because you will judge us on whether we tell the truth when something fails. When a channel or campaign is not working, we say so early and change course.
Can we speak to a client?
Yes. After the first call, we can connect you with brands our team has worked with, with their permission.
How are results measured?
ROAS comes from the ad platforms. Margin comes from your store and marketplace data, after product cost, shipping, returns, RTO and discounts.
Why don't you name clients on this page?
Many brands prefer to keep their numbers private, so we name a client only with written approval. After the first call, we can connect you with brands our team has worked with, with their permission.
What does 'margin' mean in these stories?
It means contribution margin: what is left from revenue after product cost, shipping, payment fees, returns, RTO and ad spend.
How long did these results take?
Each story shows its own timeline. Most brands our team has worked with broke even within 90 days, but every account is different.
Do you have results in our category?
Use the category filter on this page. If your category is not there, the free audit will show what we would do for your brand.
Do results always go up?
No. Some stories show channels we stopped because they were not working. We think you should see those too.
Can we get a result like this?
Only your numbers can answer that. The free growth audit shows where your profit is leaking and what we would change first.
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Are we a great fit?
Five questions, no email needed. You get an honest answer on screen.
Great fit
Your answers match the brands we help most.
Book 30 minutes and we will read your accounts before the call.
Book a callGood fit
A 30-minute call will show where your profit is leaking.
You keep the findings either way.
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Our free tools will show you where your money goes today. When you cross ₹5 lakh a month, come back and we will read your accounts. If you would like advice before then, we are happy to talk.
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